How It Is
In this episode of How It Is, Leigh Rowland, Director of FEAR Financial and Property Hotspot Sales, delivers a high-stakes business masterclass on scaling through economic chaos. We unpack the strategic mechanics of navigating a "mortgage meltdown" , the shifting borrowing mentality of Gen Z , and why viewing compliance as a "protective barrier" rather than a "deal killer" is the ultimate competitive advantage. Leigh shares the unfiltered truth about why the biggest threat to your business isn't the FCA, but the looming "house of cards" created by Claims Management Companies. You’ll learn how to master sales psychology using the "four quadrants of the brain" , the discipline of "running your own race" , and why the most successful leaders focus entirely on their own standards rather than the competition. If you’ve ever felt the weight of skyrocketing interest rates or regulatory pressure, this is your blueprint for sustainable growth.What you’ll learn:The Compliance Shift: Why understanding the "why" behind regulation allows you to be freer in business.Managing the CMC Threat: Why Claims Management Companies are the real risk to your deal longevity.Sales Psychology: How to use DISC/Prism thinking to adapt your terminology for different personality types.The Gen Z Reality: Navigating high house prices, 100% deposits, and the "PCP" borrowing culture.Operational Scaling: The transition from limited to full FCA permissions and the reality of 82-question data audits.The Guardiola Mindset: Why ignoring your competitors and focusing on your own race is the only path to market dominance.Find more from Leigh Rowland:https://www.fearfinancial.co.uk/https://www.linkedin.com/in/leigh-rowland-b553385b?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BIZg8HdMjREuq8s9wF6gaOQ%3D%3D🎧 Listen & Subscribe:👉 Spotify: https://open.spotify.com/show/14YEU0UkAOGpdWbazdZ19W?si=QFJhoDO2Q7CrcYDHiMaMEA🎥 YouTube: https://www.youtube.com/channel/UCx6rha39hiiHtbGoHVFnTGA🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-it-is/id1783785566🎞 Amazon Music: https://music.amazon.co.uk/podcasts/e12b1c97-e5d0-4d11-8fcd-ca31a0ea12a1/how-it-is
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