How Aperol, Coco Cola, Tony's Chocolonely Hack Your Brain - University of Oxford Professor Charles Spence

The £100,000-a-Week Restaurant Built From the Ingredient Every Chef Throws Away

Building a great restaurant starts with something unexpected: chaos Controlle  chaos. This week on Hungry Phil and Abs of Poor Boys talk high-energy design, bold menu choices, and how creating a memorable, slightly disorienting experience gets people talking—and coming back. They share how they turned unconventional ideas into a powerful brand, including how they used an ingredient chefs have been throwing away to create something customers couldn’t get enough of. The conversation dives into how restaurant design, atmosphere, and product thinking act as secret weapons in modern hospitality—and why leaning into what makes you different can drive real success. A must-listen for anyone looking to build a restaurant people can’t stop talking about. ON THE MENU: * Building Poor Boys from chaos to cult status * Turning waste ingredients into restaurant gold * Why consistency beats chasing food trends * Premium ingredients without shouting about them * How Southern hospitality shapes the customer experience * The business case for hand-cut chips and fresh food * Using delivery as a growth and discovery tool * Packaging, plates, and the psychology of leftovers * Menu design, service systems, and customer trust * Staying resilient through pressure, setbacks, and personal challenges  ==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ==============================================  🤝 Let's Connect!  ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)  ►Stalk me here (https://www.instagram.com/_hungry.pod/)  This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso: Rory Sutherland & The Devonshire Founder... How To Nail Influencer Marketing

==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲   --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)

How London’s Most Famous Thai Restaurant Made Customers Addicted - Lukie Farrell, Speedboat

Your Restaurant should slightly confuse people when they walk in. Yes you heard that right. According to Lukie Farrell (Speedboat), that tension—between chaos and clarity—is exactly what makes a place unforgettable. In this episode, Lukie breaks down how he built one of London’s most talked-about Thai restaurants by embracing controlled chaos, bold design, and just the right amount of confusion. From smuggling authentic Thai ingredients to refusing Western shortcuts, he explains why authenticity became his biggest advantage. We dive into the psychology behind restaurant design, the MAYA principle (most advanced yet acceptable), and how Speedboat creates a high-energy, multi-sensory experience people can’t stop talking about. Lukie also reveals why the best kitchens reject the “rockstar chef” ego, how team creativity actually works, and what most people get completely wrong about Thai food. Plus: the real story behind “British Thai,” Chinatown London, and how global restaurant hits are built without losing cultural integrity. If you want to design a restaurant people obsess over—this is the playbook.  ==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ==============================================    🤝 Let's Connect!  ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)  ►Stalk me here (https://www.instagram.com/_hungry.pod/)  This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

How Aperol, Coco Cola, Tony's Chocolonely Hack Your Brain - University of Oxford Professor Charles Spence

Once you hear this, you’ll never walk down a supermarket aisle the same way again.  A sensory scientist walks into a supermarket… and suddenly nothing you buy is accidental.  In this episode, Charles Spence breaks down how evolution, psychology, and a bit of brand mischief shape everything from what we crave to what we click “add to basket” on. From the savannah to the supermarket, your brain is still wired to hunt for energy-dense food — and brands are quietly exploiting that wiring with color, sound, texture, and even the weight of your cutlery. Expect mind-bending insights: why red means sweet (and blue used to mean danger), how a pink box can kill a product, why your brain processes food in a split second, and how something as simple as music can literally change how things taste. There’s even a deep dive into “sonic seasoning,” where soundtracks can make food sweeter, saltier, or more intense. We get into the hidden levers of great branding — from Apérol’s unmistakable orange glow to Coca-Cola’s packaging illusions — and why the best brands aren’t just tasted, they’re felt. Plus: the science behind nostalgia, why Christmas songs hit like emotional freight trains, and how restaurants can learn from cinema to create unforgettable experiences. This is a masterclass in how humans actually perceive the world — and how the smartest brands design for it.  ==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲    🤝 Let's Connect!  ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)  ►Stalk me here (https://www.instagram.com/_hungry.pod/)  This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Espresso - Sir John Hegarty Breaks Down His Best Work of All Time

==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲   --------------------------------- 🤝 Let's Connect! ►Let's link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)