Hunting Matters
In this episode of "Hunting Matters," we are joined by Jon Allen, Co-Founder of TRACT Optics. We dive into Jon’s decades-long career in the sporting optics industry and explore how his early roles at Gart Bros. Sporting Goods, Redfield, and Nikon shaped his vision for premium, performance-driven gear. Born in Washington and raised across Utah and Colorado, Jon’s childhood exploring the Rocky Mountains sparked a lifelong calling to the outdoors. The discussion details his journey through the ranks of the optics business—from mastering manufacturing and engineering at Redfield to serving as General Manager at Nikon—before ultimately breaking away from the corporate world to launch TRACT Optics with co-founder Jon LaCorte. We explore how they disrupted the industry by building a direct-to-consumer model focused 100% on the needs of the outdoor enthusiast. Finally, we explore Jon's personal side, discussing the vital role his family and faith play in his life and business culture. We delve into his guiding philosophy of putting the customer first and his enduring dedication to providing hunters and outdoorsmen with unmatched quality, value, and product support. Learn more about TRACT Optics: * Website: https://tractoptics.com/ [https://tractoptics.com/] * Facebook: https://www.facebook.com/tractoptics/ [https://www.facebook.com/tractoptics/] * Instagram: https://www.instagram.com/tract_optics/ [https://www.instagram.com/tract_optics/] * X (Twitter): https://x.com/TractOptics [https://x.com/TractOptics] * YouTube: https://www.youtube.com/channel/UCe1yLBCLXbxFUGYnvY1nCbA [https://www.youtube.com/channel/UCe1yLBCLXbxFUGYnvY1nCbA] Houston Safari Club Foundation: https://wehuntwegive.org/ [https://wehuntwegive.org/]
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