I Have Some Questions...
🧠 Erik’s Take Erik reflects on his conversation with JD Hilzendager as a study in intentional culture, unconventional thinking, and problem-first leadership. What stands out most isn’t just what JD has built—but how he thinks about building it. This episode is less about tactics and more about mental models: how culture is formed, how individuals decide to break away from the norm, and how great organizations create value by relentlessly solving problems. 🎯 Top Insights from the Interview * Culture is language, not perks. It’s the phrases, questions, and behaviors that become so normal they’re unconscious * Different thinking creates different outcomes. If you want different results, you can’t follow the same playbook as everyone else * Problem-solving is the real job. The best organizations don’t just execute—they continuously identify and solve “stupid things” * Technology adoption is a cultural challenge. Tools only work if people feel safe using them and evolving their roles * Great companies create roles, not just fill them. When work changes, the best leaders redefine value—not eliminate people 🧩 The Personal Layer Erik connects deeply with JD’s mindset around not fitting inside traditional corporate structures. There’s a shared recognition that some people are wired to question, push, and rethink systems—not just operate within them. He highlights the tension many professionals feel: * Do I follow the path that’s proven and stable? * Or do I pursue something that aligns with how I naturally think? There’s also a deeper appreciation for how culture isn’t accidental—it’s built slowly, intentionally, and often invisibly over years. 🧰 From Insight to Action * Audit your culture through language. What phrases are “normal” in your team? What does that reveal? * Challenge default thinking. If you’re getting average results, ask: where am I just doing what everyone else does? * Find one “stupid thing” each week. Identify inefficiencies or broken processes—and take ownership of solving them * Reframe your role around value creation. Don’t cling to tasks—focus on problems you’re uniquely positioned to solve * Make change feel safe. When introducing new tools or ideas, show people where they fit—not where they’re replaced 🗣️ Notable Quotes * “Culture is what’s normal to the tongue.” * “If you’re doing what everyone else is doing, you’re going to get the same results.” * “Find one stupid thing each week.” * “Your job is to find problems and solve them.” * “Great companies don’t just adopt technology—they adapt their people.” 🔗 Links & Resources * Listen to JD Hilzendager's Episode [https://podcast.languageofleadership.io/161-jd-hilzendager-building-a-business-is-more-about-how-you-think-than-what-you-think]
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