The Man Who Convinced the Internet He Didn't Exist

The Man Who Convinced the Internet He Didn't Exist

In 2011, a Brazilian blog post went viral claiming that pop star Avril Lavigne had died and been secretly replaced by a look-alike actress. What started as possible satire became one of the internet's most persistent conspiracy theories, spawning thousands of comparison photos, 'evidence' videos, and true believers across the globe. We're diving deep into how this theory spread, why people believed it, and what it reveals about how we consume information online.

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