IADS Retail Park
25 billion Turkish lira in GMV. 18.3 million users. 550 business partners. Hopi isn’t a loyalty program anymore—it’s a B2B2C platform that does loyalty, MarTech, AdTech, and FinTech simultaneously. 💳 This week on IADS Retail Park 🎙️, Maya [https://www.linkedin.com/in/maya-sankoh/] and Selvane [https://www.linkedin.com/in/selvanemohandas/] examine how Boyner Grup turned a department store loyalty program into a multi-merchant coalition serving 300+ partners, including its own competitors. 🎧 In this episode: * Find out why Boyner’s 1998 credit card experiment shaped Hopi’s FinTech DNA two decades later 🏦. * Learn how Paracik social sharing converted 1.6 friends per user into active shoppers 👥. The AdTech expansion that brought 100+ brands who never joined the loyalty program 📊. * What happened when Hopi approved 50%+ of credit applications versus banks’ 30-35% rate 💰. * Why serving your competitors is the only way platform economics work—and what department stores must unlearn 🔄. 🔗 Click here to read the full Hopi Exclusive by Selvane Mohandas [https://iads.substack.com/p/iads-exclusive-hopi-turkey]! For more insights and analysis—connect with us on LinkedIn [https://fr.linkedin.com/company/international-association-of-department-stores] 💼, discover our exclusives on Substack [https://iads.substack.com/] 📰, and explore www.iads.org [https://www.iads.org/] 🌐 for additional resources. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe [https://iads.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]
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