Delivering an Inclusive Brand

Delivering an Inclusive Brand

Inclusive marketing and communications is more than the right thing to do, it's a competitive advantage. In this episode, Michael Bach is joined by two powerhouse inclusivity advocates at Experience Scottsdale [https://www.experiencescottsdale.com/?gad_source=1&gclid=Cj0KCQjwgJyyBhCGARIsAK8LVLN18h9-cXebyOZSPd8nJ8-5Mj-uXqUn7Zx1kfzwlvKHvyk-uz4Nyz0aAsJqEALw_wcB]; Michelle Myers, Vice President of Marketing and Rachel Pearson, Vice President of Community & Government Affairs. Together they discuss the impact of the "Let's Get Together [https://www.youtube.com/watch?v=3Rvyi940Oms]" marketing campaign and what representation in marketing can do for a tourism destination, and how to improve inclusive communication skills so you aren't inadvertently leaving people out. IDEAs with Michael Bach is created and hosted by Michael Bach [https://www.michaelbach.com/] and edited by Kattie Laur [https://www.kattielaur.com/]. Learn more at https://www.michaelbach.com/ideas [https://www.michaelbach.com/ideas] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Leading Practice in Collecting Demographic Data

You've implemented IDEA at your company, now what? In this episode Michael Bach is joined by Laura McGee, Founder and CEO at Diversio, and Dana Kim, CEO at Highlight, two companies that are leading the charge in data collection around IDEA practices.  Together they discuss how to measure impact and the type of data you'll need to collect in order to better understand whether or not you've actually achieved your mission. Plus, they have a frank conversation about what to do when the data you get is a little hard to swallow. IDEAs with Michael Bach is created and hosted by Michael Bach [https://www.michaelbach.com/] and edited by Kattie Laur [https://www.kattielaur.com/]. Learn more at https://www.michaelbach.com/ideas [https://www.michaelbach.com/ideas] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Importance of LGBTQIA+ Inclusion

Is it time to turn the language of "diversity" into "belonging"? Jeff Luttrell, Global Vice President of Talent Acquisition at Atento joins Michael Bach to take a deeper look at what it means for a company to "show up" for its employees, both inside and outside of the workplace. Jeff and Michael have a hard conversation about the realities of coming out to your company, why representation in the workplace is so important, and Jeff shares the story of how he ended up hiring some of his best employees from a Pride Event practically on accident. IDEAs with Michael Bach is created and hosted by Michael Bach [https://www.michaelbach.com/] and edited by Kattie Laur [https://www.kattielaur.com/]. Learn more at https://www.michaelbach.com/ideas [https://www.michaelbach.com/ideas] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Importance of Inclusive Communications

What's in a name? Everything. Farrell Hall, Chief Inclusion and People Officer at 9 Story Media Group joins Michael Bach to discuss what it means to be an inclusive communicator, from getting someone's name right to avoiding assumptions about someone that might leave them feeling excluded. Farrell and Michael also unpack what it means to practice language swapping and the role of technology in building an inclusive workplace. IDEAs with Michael Bach is created and hosted by Michael Bach [https://www.michaelbach.com/] and edited by Kattie Laur [https://www.kattielaur.com/]. Learn more at https://www.michaelbach.com/ideas [https://www.michaelbach.com/ideas] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How to Measure IDEA Efforts Effectively

What kind of data is the most meaningful in IDEA efforts, and how do you collect that data in the first place? Sertrice Shipley joins Michael Bach to discuss what it means to truly measure success in inclusion, diversity, equity and accessibility. Sertice is Chief Consulting Officer & Co-Owner at Mattingly Solutions, a woman-owned DEI consulting firm, and she's the co-author of Inclusalytics [https://www.inclusalytics.com/about].  IDEAs with Michael Bach is created and hosted by Michael Bach [https://www.michaelbach.com/] and edited by Kattie Laur [https://www.kattielaur.com/]. Learn more at https://www.michaelbach.com/ideas [https://www.michaelbach.com/ideas] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.