Imants Podcast
In 2001, Matt Segall joined Camitro. The idea that would become StarDrop was born there. It moved through ArQule, Inpharmatica, and BioFocus before Matt and Ed Champness took it independent in 2009. We talked about how the idea survived, the buyout, and the marketing that actually worked. Episode notes page [https://open.substack.com/pub/zudans/p/episode-2-the-stardrop-story-with?r=56tust&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true]. Chapters * 00:00 — Cold open and introduction * 01:26 — Cambridge to Camitro * 09:11 — ArQule: the ethnographer, BlackBerries and the glowing molecule * 22:54 — Inpharmatica: someone else's compound fails * 40:13 — Galapagos, BioFocus, and the first answer was no * 50:27 — Conferences and the marketing you cannot measure * 53:38 — Reading Kahneman: marketing that wasn't marketing * 1:01:31 — Scientific value vs. business value * 1:03:23 — Close Matt on LinkedIn [https://www.linkedin.com/in/matthew-segall-19228a4/] Imants on LinkedIn [https://www.linkedin.com/in/zudans/]
2 episodios
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