Immigrants Building Companies
She grew up in a war zone, arrived in London with nothing, and built one of the UK’s most exciting female-led creative agencies. Tijana Tamburic, co-founder and CEO of Female Narratives, shares her extraordinary immigrant journey, from bunk beds and burnout to building campaigns for global brands like Bumble and Merell. This is a story of resilience, hustle, and redefining success on your own terms. In this conversation: Growing up in Serbia during war and moving to the UK The immigrant mindset: autonomy, proving your value, and finding belonging Building Female Narratives and creating campaigns with purpose The hidden cost of overwork, burnout, and redefining success in your 30s Chapters 00:00:00 – Meet Tijana: Founder of Female Narratives 00:00:38 – Born in a country that no longer exists 00:02:36 – Returning to Serbia as war breaks out 00:05:01 – Escaping Belgrade & moving back to London 00:06:14 – Growing up fast & raised for autonomy 00:08:09 – Adapting to a new culture & proving worth 00:11:22 – Class divides & being told ‘you’re not one of us’ 00:12:59 – The drive to prove value through success 00:14:04 – Addicted to stress & chasing validation 00:16:01 – The immigrant safety net: bunk beds & starting a business 00:18:22 – Publishing comics & hustling early ventures 00:20:17 – Modeling, freelancing & never working for anyone else 00:25:00 – Moving to LA on an ‘extraordinary ability’ visa 00:29:49 – The kitchen floor idea: Female Narratives is born 00:32:11 – Building an all-female creative collective 00:35:31 – Riding the wave: Bumble, Nike & global campaigns 00:37:55 – Rebranding for inclusivity & brand intimacy 00:41:30 – Clients from female-led apps to heritage brands 00:43:41 – The power of events & being the host 00:50:44 – Scaling vs. staying sane: choosing balance 00:57:04 – Redefining success & setting financial goals 01:03:39 – The breaking point: burnout & physical collapse 01:08:35 – Lessons from burnout & learning boundaries 01:11:04 – What I’d tell my nine-year-old self
46 episodios
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