Importer Insight
Grapes might be one of the most misunderstood—and overlooked—categories in produce.In this episode of Importer Insight, I sit down with Tony Morimoto from The Kunkel Company for a real, unfiltered conversation about the grape industry.Tony brings a rare mix of experience, honesty, and humor—and he doesn’t hold back.We get into:• What’s actually driving today’s grape market• Where the industry gets it wrong• The realities behind quality, shelf life, and supply• The impact of imports and seasonality• And what the future of grape varieties really looks likeIf you’re in produce, retail, or foodservice—or just want the real inside view of how this category works—this episode is for you.🔗 Learn more:Molly Pop Grapes → https://mollypopgrapes.com/The Kunkel Company → https://www.kunkelco.com/Trading Produce (Substack) → https://substack.com/@tradingproduce📌 About Importer InsightImporter Insight breaks down global trade, fresh produce markets, and supply chain realities from an importer’s perspective—real conversations, real insights, no fluff.⏱ Chapters00:00 Intro: Why Grapes Are One of the Most Misunderstood Categories03:30 Too Many Varieties? The Real Challenge in Grapes06:07 What Consumers Actually Want (And What They Don’t Say)09:02 Quality vs Shelf Life: The Constant Trade-Off11:32 Seasonality, Imports, and Market Shifts Explained14:18 What Caused Last Season’s Grape Market Collapse17:04 The Future of Grape Varieties & Changing Trends26:31 Harvesting & Storage: Where Things Go Wrong29:05 Mexican Grapes: Opportunity or Disruption?30:33 Brix Explained: The Truth Behind Sweetness Claims32:14 Launching Trading Produce on Substack33:43 USDA Pricing: Transparency or Confusion?36:22 Communication Breakdowns in Grape Imports39:39 The Molly Pop Brand Vision 🍇44:09 Hard Lessons from the Produce Industry48:41 Final Thoughts: Where the Grape Industry Is Headed49:06 Importer Insight Disclaimer | Industry Insights, Not Financial Advice👍 If you got value from this:Like 👍Subscribe 🔔Share with someone in the industry
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