How Michelle Obama helped Tajín conquer North America

American companies that tried expanding to Latin America — and failed

They're some of the biggest, most successful companies in the United States, but in certain Latin American countries they were total duds. In this episode of In The Hyphen, Fernando Hurtado explains why Walmart, The Home Depot and Taco Bell just didn't win over certain countries. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Why the number of AAPI Latinos in the United States is growing

Do you know any AAPI Latinos? Are you an AAPI Latino? From 2000 to 2022, the number of Asian American and Pacific Islander (AAPI) Latinos in the U.S. increased by 153%. That means it's growing at a faster rate than the overall Latino population. In this episode of In The Hyphen, Fernando Hurtado answers why that is. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Inside the wild world of quinceañeras in 2026

What goes into a quinceañera in 2026? How much are parents spending on these lavish coming-of-age parties? And why do some quinceañera businesses put on Met Gala-esque fashion shows? In this episode of In The Hyphen, Fernando Hurtado goes inside the quinceañera industry. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How Michelle Obama helped Tajín conquer North America

Why are you seeing Tajín everywhere? In this episode of In The Hyphen, Fernando Hurtado explains the Mexican company's rise and the unlikely role Michelle Obama played in the chili powder's popularity. This video was originally published in 2025. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Inside the world of mariachi tailors

In this episode of In The Hyphen, Fernando Hurtado takes us inside the world of traje de charro tailors, seamstresses and designers. He also meets the woman behind singer-songwriter Lupita Infante's album cover outfits. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe [https://inthehyphen.co/subscribe] Find Fernando Hurtado on: ⁠⁠⁠⁠ [https://instagram.com/byfernandoh] ⁠Instagram⁠⁠⁠⁠ [https://instagram.com/byfernandoh]⁠⁠⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠TikTok⁠⁠⁠⁠ [https://tiktok.com/@byfernandohh] ⁠⁠⁠⁠YouTube⁠ [https://youtube.com/@byfernandoh] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]