The Hardest Part of Tech Adoption Isn’t the Tech

The Leadership Test Behind Every Tech Rollout

New technology does not fail because the tool is bad. It fails when leadership underestimates what adoption actually takes. In this episode of the Ingaged Podcast, Dean Curtis sits down with Jeff Gunhus of Home Genius to talk about what it really means to roll out technology inside a fast-growing home improvement business. From building buy-in across the organization to creating champions at every level, this conversation explores the leadership decisions that determine whether a new tool creates momentum or confusion. Jeff shares how his team thinks about being tech enabled, not tech driven, why rollout timelines almost always take longer than expected and what leaders need to own when adoption falls short. They also dig into pilot programs, feedback loops, training, accountability and the importance of choosing partners who can grow with the business. If you are scaling quickly, evaluating new tools or trying to get more value from your tech stack, this episode will give you a smarter framework for leading change.

Technology Only Works When People Do

The best software in the world will not move your business forward if your team never fully adopts it. In this episode of the Ingaged Podcast, Dean Curtis sits down with Kevin Geiger from Leap to explore the real challenge behind technology adoption in home improvement. It is not just about choosing the right tool. It is about getting alignment across leadership, management and the people who use it every day. They unpack why buy-in matters more than features, how change management shapes every rollout and why the true value of technology is only realized when it improves the day-to-day work of the people behind it. The conversation also touches on KPIs, team incentives, customer impact and the growing role AI can play when it is used to support people, not replace them. If you are evaluating new software, trying to improve adoption or wondering why good technology sometimes fails to deliver, this episode will challenge the way you think about implementation and growth.

Technology Is Not the Strategy

Buying new software can feel like progress. But without the right process, alignment and expectations behind it, even the best technology will fall flat. In this episode of the Ingaged Podcast, Dean Curtis sits down with Justin Hatcher of 1&Fund to talk about what really drives successful tech adoption in home improvement. From leadership buy-in and frontline resistance to customer journey friction and process gaps, this conversation explores why technology alone is never the answer. They also dig into what makes a rollout succeed, how to know when a tool no longer fits the business and why the strongest operators think beyond the platform before making their next tech decision. If you are evaluating new tools, trying to improve adoption or wondering why a piece of software is not delivering the results you expected, this episode will give you a smarter way to think about technology and growth.

The Hardest Part of Tech Adoption Isn’t the Tech

Buying software is easy. Getting people to change is the real challenge. In this episode of the Ingaged Podcast, Dean Curtis sits down with Tim Lengel of Feldco to talk about what it really takes to adopt new technology in a growing home improvement business. From sales team buy-in and manager accountability to training, measurement and culture fit, this conversation gets into the people side of implementation that often determines whether a tool succeeds or fails. They also dig into how leaders should evaluate new technology, why too much change creates chaos and how to think about AI as part of a smarter, more intentional rollout strategy. If you are trying to improve efficiency, increase revenue and make better technology decisions without overwhelming your team, this episode is worth a listen.

Buying the Tool Is the Easy Part

Buying new software is easy. Getting your team to actually use it is where the real work starts. In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Caelahn Bullen from Siro to talk about what separates successful tech adoption from failed rollouts in the home improvement industry. They dig into the challenges of introducing new tools to sales teams, why buy-in from managers and frontline reps matters so much, and how the best companies create accountability, structure and clarity around implementation. The conversation also explores how AI is helping businesses unlock more value from customer conversations, not just for sales coaching, but across marketing, leadership and the broader organization. If you’ve ever invested in technology and struggled to get real adoption, this episode will give you a practical look at what it takes to make new tools stick and turn software into business results.