Innovating Out Loud
We’ve all given the presentation that flopped. The content was right. We knew the material. We rehearsed. And we walked out of the room knowing — somehow — that it didn’t land. The post-mortem is honest. Nothing was wrong with the vision. The argument was sound. The slides were clean. The case was the right one to make. And still... Listen to the full piece on Substack or Apple Podcasts. And then try the next experiment: CORTX Reframer. www.regenerouslabs.com/reframer [http://www.regenerouslabs.com/reframer] Take a deck or script you’ve been working on, run it through, and tell me what you find. Say it ugly, build it better. Onward! Connections to The Insider's Guide to Innovation at Microsoft [http://www.innovationatmicrosoft.com] Behavior is the Barrier — Seventy percent of transformations fail for human reasons, not strategic ones. This piece is the pattern made personal: every presentation that flopped, every pitch that didn't land, every meeting where the right argument got the wrong response — the gap between knowing your audience and writing for your audience is where most of it lives. The Knowing-Doing Gap — Knowing what to do and doing it are not the same. Holding three or four audience models in your head while you decide what goes on a slide is expensive cognitive work, so we shortcut and write for ourselves. The reframer pays the cost so you can act on what you already know. Language as a Strategic Tool — Same vision, different register, different decision. The reframer doesn't change the case. It changes which version of the case the listener's brain can actually run. The lenses moving is what this pattern looks like in practice. Start With Who — The reframer's first move is to ask who is in the room before it touches the content. The pattern most often applied to assembling the team applies just as much to addressing the audience. Different listeners need different stories — Start With Who, then build the case. Innovate Upstream to Succeed Downstream — The decision happens in the room. The conditions for it are made before. The reframer is upstream work — done before the pitch, the renewal call, the board meeting — that determines what's possible downstream. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit innovatingoutloud.substack.com [https://innovatingoutloud.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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