Inside Indies
Filmmakers and producers are driven by a vision—a compelling story, bold idea, and belief that their project will resonate. But when it comes to financing, banks and investors are focused on something else entirely: the numbers. In this episode of Inside Indies, John Cooke [https://www.linkedin.com/in/john-cooke100] sits down with Melanie Krinsky [https://www.linkedin.com/in/melanie-krinsky-b6806710/], Senior Managing Director & Head of the Entertainment Media Group at Western Alliance Bank [https://www.westernalliancebancorporation.com/], to discuss what it takes to secure funding for an independent film. With over three decades of experience in entertainment finance, Melanie shares insights on how banks evaluate projects, why pre-sales and tax incentives are more important than a great script, and what producers need in place before approaching a lender. Key insights from this episode: * How to make your film more appealing to lenders and investors * The role of tax incentives and pre-sales in financing your film * How a federal tax incentive could reshape the U.S. film industry Chapters: (00:00) Meet Melanie Krinsky (04:06) How film financing has evolved (09:19) Starting the media group at Western Alliance (15:07) The power of production financing (16:54) Avoid these mistakes with tax credits (25:50) The case for a federal tax incentive (29:42) What lenders look for when approving loans Learn more on https://castandcrew.com/ [https://www.castandcrew.com/] Contact us at http://info.mediaservices.com/inside-indies [http://info.mediaservices.com/inside-indies] Follow us on our socials: Facebook: https://facebook.com/CastCrew [https://facebook.com/CastCrew] Instagram: https://instagram.com/castandcrewllc/ [https://instagram.com/castandcrewllc/] LinkedIn: https:/linkedin.com/company/castcrew/ [https://www.linkedin.com/company/castcrew/] X: https://x.com/CastAndCrewNews [https://x.com/CastAndCrewNews]
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