Inside the CFO Office
Inside the CFO Office – Episode 22 with Brenda Williams Johnson Podcast Page – https://finfloh.com/podcast How do you modernize order-to-cash, automate high-volume AR workflows, and move from delayed, manual processes to real-time operations?In this episode of Inside the CFO Office, I speak with Brenda Williams Johnson, Vice President of Invoice-to-Cash at Marketing.com, a marketing technology firm executing multi-touch campaigns from design to tracking. Brenda brings deep expertise in tech transformation and O2C architecture across Koch Industries, Georgia Pacific, Miller Environmental Group, and several private-equity-backed companies.Brenda shares her journey from supporting Georgia Pacific to becoming a solutions architect for AR transformation — and how automation, process discipline, and real-time systems have reshaped O2C over the last two decades. Here’s what we unpacked in this episode: 👉 AR, billing, cash app, and collections once needed large teams due to manual work. 👉 Before teams were always behind—kickbacks, rejections, and mailbox delays slowed customer responses. 👉 Shifting from mailed invoices to digital workflows improved O2C speed and accuracy. 👉 Transformation happens through incremental wins, small automations, and steady process improvements. 👉 Early automations cut repetitive tasks and freed teams for higher-value work. 👉 Legacy processes—paper invoicing, envelope stuffing, printers—blocked remote and efficient operations. 👉 Platforms like Billtrust sped invoice delivery and improved communication with timestamp visibility. 👉 Brenda’s team built a self-sustaining O2C system independent of ERP constraints. 👉 Integrating data into one environment improved accuracy and reduced human error risk. 👉 Automation ensured numbers were trusted by eliminating manual miscalculations and inconsistencies. 👉 Automation enabled smooth COVID operations by removing dependence on physical processes. 👉 AI enables real-time O2C—scanning mailboxes, interpreting responses, and speeding cash application. Chapters 00:00 – Teaser 03:10 – Introduction 04:24 – Brenda’s 20-year journey across Koch, Georgia Pacific & other firms 05:32 – Overall Transformation of A/R as a Solutions Architect 10:25 – Businesses being behind the curve of automation 14:11 – Transformation projects 14:34 - Small change - Automating invoice delivery and building a self-serving O2C 17:31 – Big Change - Connecting the systems for data centralization 24:43 – Projects and Learnings at Georgia Pacific 26:32 – Take on applications of AI in O2C 28:30 - Advice to finance professionals 30:34 – Closing reflections You can also watch the podcast on Apple, Spotify, and Amazon. #insidethecfopodcast #cfodiaries #order2cash #arautomation #techtransformation #podcast
25 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y forma parte de la comunidad de Inside the CFO Office!