How UX Doubled Sales for a 100 Year Old Brand

CTA Buttons That Actually Convert

Most teams spend hours designing a product and two minutes on the CTA button. That is usually where conversions go to die. In this episode of Interface Insights by Design Studio UI/UX, our host Naushina will break down what makes a CTA button truly high performing.  She will discuss the design principles behind a click-worthy button, the psychology of copy and why one word can change everything, how placement strategy differs across pages, what authentic urgency actually looks like, and the most common mistakes that silently kill conversions. If your users are dropping off right before the action, this episode is for you. Read the full blog here: CTA Button UX Best Practices [https://www.designstudiouiux.com/blog/cta-button-design-best-practices/] Say hello to Design Studio UIUX on LinkedIn [https://www.linkedin.com/company/design-studio-india/], Instagram [https://www.instagram.com/uiux.designstudio/], Twitter [https://x.com/designstudioux], Medium [https://medium.com/@designstudiouiux], Facebook [https://www.facebook.com/designstudiouiux], Behance [https://www.behance.net/designstudiouiux], and Dribbble [https://dribbble.com/designstudiouiux]. Send us Fan Mail [https://www.buzzsprout.com/2558603/fan_mail/new] Support the show [https://www.buzzsprout.com/2558603/support]

Glassmorphism: The UI Trend You Have Seen Everywhere

In this episode of Interface Insights, produced by Design Studio UI UX, our host Naushina will break down Glassmorphism UI in its entirety.  Glassmorphism is the frosted, semi-transparent panel you keep seeing everywhere, in your apps, OS, and dashboard.  She will discuss the working principle behind Glassmorphism, the readability and performance concerns that come with it, how Apple bypassed that, practical rules for applying the technique, Liquid Glass, and emerging trends like spatial computing and AR.   Whether you're a designer deciding on whether to use it, or just someone curious, read the full blog here: Glassmorphism UI Trend [https://www.designstudiouiux.com/blog/what-is-glassmorphism-ui-trend/].  For more updates like this, follow us on Instagram, [https://www.instagram.com/uiux.designstudio/] Linkedin [https://www.linkedin.com/company/design-studio-india/], Facebook [https://www.facebook.com/designstudiouiux], X, [https://x.com/designstudioux] Behance [https://www.behance.net/designstudiouiux], Dribble [https://dribbble.com/designstudiouiux], and Medium [https://medium.com/@designstudiouiux]. Send us Fan Mail [https://www.buzzsprout.com/2558603/fan_mail/new] Support the show [https://www.buzzsprout.com/2558603/support]

How UX Doubled Sales for a 100 Year Old Brand

We are kicking Season 2 of Interface Insights by Design Studio UI/UX [https://www.designstudiouiux.com/] off with a real case study of Halmari Tea, an Assam-based brand with a 100-year old legacy. Even though it is a reputed brand, its website was doing a disservice, undoing its legacy. Over 55% of their traffic was on mobile, but nearly half of users were bouncing before pages even loaded, and a century of legacy was buried on page two of Google. In this episode, our host Ishika will discuss the changes we have implemented for Halmari Tea [https://www.designstudiouiux.com/case-study/seo-ux-design/], the reasons they worked, and how they have improved the website’s UX and SEO. We did all of this within a 3-month window. If you want to understand how we apply our expertise across domains, please check out our work [https://www.designstudiouiux.com/ui-ux-design-case-study/].  Also, follow us on Instagram, [https://www.instagram.com/uiux.designstudio/] Linkedin [https://www.linkedin.com/company/design-studio-india/], Facebook [https://www.facebook.com/designstudiouiux], X, [https://x.com/designstudioux] Behance [https://www.behance.net/designstudiouiux], Dribble [https://dribbble.com/designstudiouiux], and Medium [https://medium.com/@designstudiouiux] to stay updated on the latest UI/UX updates. Send us Fan Mail [https://www.buzzsprout.com/2558603/fan_mail/new] Support the show [https://www.buzzsprout.com/2558603/support]

Banking UX in the Age of AI

In Episode 6, Naushina breaks down why digital banking still feels frustrating, and why the fix has less to do with technology. She breaks down how AI is already incorporated within world's leading banks, and what that means for the everyday user just trying to send money or pay a bill.   She will also unpack the reasons behind seamless UPI apps, why banking apps don’t offer the same experience, and how the biggest banks in the world are using AI in their applications for fraud detection, personalization and building trust.   If you want to learn why AI is in the “hot seat”, and how Design Studio UI/UX [https://www.designstudiouiux.com/]approaches this evolution, then you should not miss this episode.  And if you like this episode, follow us on these platforms, Instagram, [https://www.instagram.com/uiux.designstudio/] Linkedin [https://www.linkedin.com/company/design-studio-india/], Facebook [https://www.facebook.com/designstudiouiux], X, [https://x.com/designstudioux] Behance [https://www.behance.net/designstudiouiux], Dribble [https://dribbble.com/designstudiouiux], and Medium [https://medium.com/@designstudiouiux]. Send us Fan Mail [https://www.buzzsprout.com/2558603/fan_mail/new] Support the show [https://www.buzzsprout.com/2558603/support]

The Future Is Touchless: A New Era of UI/UX

In Episode 5, your host Ishika returns to take an honest look at what touchless interaction actually means right now. The idea of an interface has changed, thanks to Apple Vision Pro, a VR that's already inside hospitals, producing outcomes that are hard to argue with. And it hits closer to home, Design Studio UIUX knows what designing for this space actually feels like, while working on the E3iQ project, where AR, VR, and mixed reality are used across healthcare, education, and defence. It's one thing to talk about the future of UX. It's another to be a part of it. Read the full case study here: E3iQ — AR/VR Website Design [https://www.designstudiouiux.com/case-study/ar-vr-website-design/] Follow for such interesting conversations. Say hello to Design Studio UIUX on LinkedIn [https://www.linkedin.com/company/design-studio-india/], Instagram [https://www.instagram.com/uiux.designstudio/], Twitter [https://x.com/designstudioux], Medium [https://medium.com/@designstudiouiux], Facebook [https://www.facebook.com/designstudiouiux], Behance [https://www.behance.net/designstudiouiux], and Dribbble [https://dribbble.com/designstudiouiux]. Send us Fan Mail [https://www.buzzsprout.com/2558603/fan_mail/new] Support the show [https://www.buzzsprout.com/2558603/support]