Founder Branding is Not an Option ft. Omri Hurwitz of Omri Hurwitz Media

How This Ex-CEO Quietly Brought Millions to Israel After Oct. 7 ft. David Siegel of Israel Tech Mission

Why are global tech executives continuing to pour capital into Israel, even in times of crisis? Former Meetup and Investopedia CEO David Siegel joins Yoel Israel for a wide-ranging conversation about Israeli tech, aliyah, resilience, and why global executives continue investing in Israel even during wartime. David shares the story behind Israel Tech Mission, an initiative bringing global tech and business leaders to Israel to experience the ecosystem firsthand. Since October 7, hundreds of executives, investors, and founders have joined the missions, leading to investments, partnerships, mentorships, and deeper ties to Israel’s startup ecosystem. The conversation also explores what international leaders misunderstand about Israeli founders, why health tech may be Israel’s next major sector, and how Israeli culture shapes entrepreneurship differently from Silicon Valley. Featuring David Siegel, former CEO of Meetup and Investopedia, founder of Israel Tech Mission, and professor at Tel Aviv University. --- Timestamps 00:00 What Israel Tech Mission Actually Does 02:05 David’s Aliyah Journey Across Israel 05:05 Israeli Culture Shock and Daily Life 10:00 Living in Israel During the War 18:45 Why Global Executives Come to Israel 22:00 The Psychology Behind Israel Tech Mission 25:15 What International Leaders Learn About Israel 29:15 Why Israel Ranks Among the Happiest Countries 35:00 What Israeli Founders Still Get Wrong 42:20 Why Health Tech Is Israel’s Next Big Opportunity --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/ --- Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable Follow IsraelTech on your fav social media feed X (Twitter): https://x.com/IsraelTech LinkedIn: / israel-tech Facebook: / israeltech48 Instagram: / israeltech48 TikTok: / israeltech48 Spotify: https://open.spotify.com/show/7fkZX1R... Follow Yoel on your fav social media: Instagram: / yoeltisrael LinkedIn: / yoeltisrael X [Twitter]: / yoeltisrael Facebook: / yoeltisrael

Elon, Tesla, and Israel's Mobility Future ft. Yaron Flint

This past week, IsraelTech was on the ground at the Smart Mobility Summit in Tel Aviv, where leaders from across the mobility, automotive, defense, and tech industries came together to talk about what’s next. One of the biggest moments from the summit was hearing Elon Musk speak about the future of full self-driving technology and where countries like Israel fit into that future. While at the conference, we sat down with Yaron Flint to talk about everything happening across the mobility world right now, from Chinese electric vehicles and autonomous driving to drones, logistics, infrastructure, and why Israel continues to play such an outsized role in the industry. The conversation also dives into how technologies are moving between sectors faster than ever, especially across mobility, defense, and robotics. Hosted by Yoel Israel --- 00:00 Elon Musk and full self-driving 01:05 Why Chinese cars dominate Israel 03:20 The spying concerns around smart vehicles 04:45 How Israel became strong in mobility tech 06:00 Drones, robotics, and dual-use technology 07:10 Why the army now learns from automotive 08:20 Mobility tech beyond transportation 09:05 Israel’s collaborative startup culture 11:00 How mobility improves infrastructure 12:10 The future of smart cities and traffic systems --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/ --- Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable Follow IsraelTech on your fav social media feed X (Twitter): https://x.com/IsraelTech LinkedIn: / israel-tech Facebook: / israeltech48 Instagram: / israeltech48 TikTok: / israeltech48 Spotify: https://open.spotify.com/show/7fkZX1R... Follow Yoel on your fav social media: Instagram: / yoeltisrael LinkedIn: / yoeltisrael X [Twitter]: / yoeltisrael Facebook: / yoeltisrael

She Told Monday.com They Were Too Big For Her. Then Stayed Four Years. | Alta CEO Stav Levi Neumark

Stav Levi Neumark joined Monday.com when it was about 15 people. She told them in the interview they were already too big for her. She stayed anyway, built an internal tool called BigBrain that connected company data to go-to-market decisions, watched Monday scale to an IPO, and then left to build Alta. In this episode, Stav compares the current GTM infrastructure problem to on-premise computing before AWS. Every company is building their own room full of servers, manually stitching together data sources, channels, and signals that should be connected. It's expensive, it's slow, and it pulls focus away from the parts that actually require a human. Alta connects to 50+ data sources and runs three agents across outbound, inbound, upsell, and full-funnel visibility. The product ships with a services layer, because when they ran their tests, people didn't want to self-serve. They wanted someone to tell them what to do with it. She came in expecting customers to know what they needed. They didn't. They knew something was off, they were leaving performance on the table, but they couldn't name what was missing. So she built a company that does the diagnosing too. They closed their first $1M over the course of a year. Then closed another $1M in a single month. Hosted by Yoel Israel --- 00:00 AI, intuition & the future of go-to-market 01:45 How Stav spotted the gap at Monday.com 06:00 Can intuition be taught? 08:45 How AI will change marketing, sales & support 09:20 Leaving Monday.com to start Alta 14:40 Building startup culture & moving fast 21:00 Why go-to-market infrastructure is broken 29:00 What Alta actually does (Katie, Alex & Luna) 39:00 Being a founder, mom & optimizing productivity 46:00 Final thoughts & outro --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/ --- Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable Follow IsraelTech on your fav social media feed X (Twitter): https://x.com/IsraelTech LinkedIn: / israel-tech Facebook: / israeltech48 Instagram: / israeltech48 TikTok: / israeltech48 Spotify: https://open.spotify.com/show/7fkZX1R... Follow Yoel on your fav social media: Instagram: / yoeltisrael LinkedIn: / yoeltisrael X [Twitter]: / yoeltisrael Facebook: / yoeltisrael

Founder Branding is Not an Option ft. Omri Hurwitz of Omri Hurwitz Media

AI is not replacing humans. It’s replacing those who don’t know how to use AI. Yoel Israel sat down with Omri Hurwitz, founder of Omri Hurwitz Media. Omri grew his firm to 60 active clients by owning the media outlets his competitors were still pitching. He joins the show to talk execution, VC incentives, PR, AI, media ownership, founder branding, and why most marketers move too slowly. Omri breaks down why founders fail by trying to please investors, why great operators are rare, and why the future of PR belongs to companies that own both the asset and the distribution. Hosted by Yoel Israel --- 00:02:00 - 00:06:50 - Strategy vs Execution 00:08:50 - 00:15:40 - The VC Model Is Broken 00:11:20 - 00:13:45 - Why Founders Fail With Investors 00:15:00 - 00:15:55 - AI Will Replace People Who Don’t Use AI 00:24:00 - 00:25:40 - “PR Is Distribution” 00:27:00 - 00:30:15 - Why Omri Started Buying Media Assets 00:27:30 - 00:29:00 - Why PR Became More Valuable After AI 00:31:00 - 00:47:30 - Traditional Media vs New Media Debate 00:34:00 - 00:37:45 - Why Great CMOs Are Rare 00:48:20 - 00:50:15 - Founder Branding Is Mandatory 00:57:50 - 01:01:10 - “Tel Aviv Is a Distraction” 01:01:00 - 01:03:40 - Why Networking Events Are Overrated 01:01:45 - 01:03:00 - “Relationships Are Built in the Dark” 01:05:30 - 01:07:15 - Marketing Today Is Arbitrage --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/ --- Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable Follow IsraelTech on your fav social media feed X (Twitter): https://x.com/IsraelTech LinkedIn: / israel-tech Facebook: / israeltech48 Instagram: / israeltech48 TikTok: / israeltech48 Spotify: https://open.spotify.com/show/7fkZX1R... Follow Yoel on your fav social media: Instagram: / yoeltisrael LinkedIn: / yoeltisrael X [Twitter]: / yoeltisrael Facebook: / yoeltisrael

Inside Cyfluencer: Why Trust, Not Reach, Drives Cybersecurity ft. Yael Moav

What does influencer marketing actually look like in cybersecurity? In this conversation, Yael Moav, Executive Director of Cyfluencer, shares how B2B influencer marketing works when the audience is made up of decision-makers, not consumers. From the early days of building Cyfluencer to working with global cybersecurity companies, Yael explains why trust matters more than reach, how Israeli and American companies approach marketing differently, and what it takes to build influence in a highly technical space. The discussion also covers how influencers shape brand perception, why authenticity still matters, and how this model fits into the broader Israeli tech ecosystem. Hosted by Yoel Israel --- 00:00 Intro and Cyfluencer story 03:00 Israel vs US marketing mindset 06:00 What B2B influencer marketing is 09:00 Sales cycles and brand building 11:00 How trust is actually built 15:00 Where influencer marketing fits 18:00 Why authenticity matters 22:00 Growing an audience from zero 28:00 Creative ways to use influencers 33:00 Why Cyfluencer works --- Thank you to our incredible partners for making this all possible! IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries. To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/ --- Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variable Follow IsraelTech on your fav social media feed X (Twitter): https://x.com/IsraelTech LinkedIn: / israel-tech Facebook: / israeltech48 Instagram: / israeltech48 TikTok: / israeltech48 Spotify: https://open.spotify.com/show/7fkZX1R... Follow Yoel on your fav social media: Instagram: / yoeltisrael LinkedIn: / yoeltisrael X [Twitter]: / yoeltisrael Facebook: / yoeltisrael