Stop Paying for Pretty Podcasts That Don’t Sell

Stop Guessing Your Audience, Identify Them To Be Real Leads

If you’re trying to grow a business with your podcast, vanity metrics aren’t gonna cut it. You need to know who’s paying attention and why. Here’s how you figure that out: Watch what people do. Look at your LinkedIn feed. Who’s liking your clips? Who’s DMing you about that episode you dropped last week? Who’s showing up to calls already quoting your show? That’s your audience. And you need to write their names down. Even a simple spreadsheet will do. Just start labeling who’s engaged. Then get smarter. Drop a lead magnet in your next newsletter. Use booking links with tracking. Ask simple qualifying questions in your intake forms. And when you get a response? Loop that back into your next post, next episode, next pitch. Chapters 00:00 – Why Downloads Mislead  01:58 – Your Total Audience, Not Just Platforms  03:13 – Look, Label, Loop Framework  06:32 – CRM, Newsletters, and Tracking Signals   === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ [https://sbxproductions.com/the-sbx-newsletter/] 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  [https://freepodcasthelp.com/%20] 📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  [https://sbxproductions.com/9-steps-to-launch-guide/%20] 🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions [https://i-sml.mtrbio.com/public/smartlink/sbxproductions] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Want More Clients? Learn to Read the Room W/ Rob Jager

We sat down with Rob Jager to talk about the kind of sales that feel good, for you and for the people you’re selling to. This conversation is all about alignment. Not tactics. Not manipulation. Just honest, effective strategies for helping people say yes to the right thing. We covered how to tailor your sales approach using DISC profiles, how to identify the way someone processes information (visual, auditory, or kinesthetic), and how to guide people through decisions without pushing them. There’s also a deep dive into how this applies to b2b podcasting, podcast guest booking, and using your podcast marketing strategy to drive leads and close deals naturally. Connect with Rob -  Facebook: https://www.facebook.com/theslowpitch [https://www.facebook.com/theslowpitch] X (Twitter): https://x.com/theslowpitch [https://x.com/theslowpitch] Instagram: https://www.instagram.com/theslowpitch/ [https://www.instagram.com/theslowpitch/] YouTube: https://www.youtube.com/@theslowpitchpodcast [https://www.youtube.com/@theslowpitchpodcast] === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ [https://sbxproductions.com/the-sbx-newsletter/] 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  [https://freepodcasthelp.com/%20] 📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  [https://sbxproductions.com/9-steps-to-launch-guide/%20] 🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions [https://i-sml.mtrbio.com/public/smartlink/sbxproductions] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Stop Paying for Pretty Podcasts That Don’t Sell

You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing: Nobody’s listening. Nobody’s buying. And your ROI is trash. In this episode of It’s Not Just Talking, I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing doesn’t grow your business. A smart, aligned podcast strategy does. We’ll cover: The real reason most branded shows flop Why hiring a podcast editor might be a waste of money What to actually invest in if you want a podcast that gets clients This is for any business owner tired of throwing money at a show that’s not delivering. You don’t need “better production.” You need a plan that ties directly into your offer. Chapters -  00:00 – The Production Trap 03:39 – Pretty Podcasts Don’t Pay 07:06 – What Strategy Actually Looks Like 08:33 – Pick a North Star: Sales or Ego? 14:25 – Netflix, Spotify & The Future of Podcasts === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ [https://sbxproductions.com/the-sbx-newsletter/] 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  [https://freepodcasthelp.com/%20] 📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  [https://sbxproductions.com/9-steps-to-launch-guide/%20] 🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions [https://i-sml.mtrbio.com/public/smartlink/sbxproductions] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

How to Prepare for a Podcast Interview Like a Pro Speaker W/ Marianne Hickman

We talk with speaker and podcaster Marianne Hickman for a deep dive into what truly makes someone a great communicator on stage, on podcasts, and in business. Marianne has booked guests, delivered keynotes, and coached voices behind some of the most effective podcast content out there. In this episode, she and Vince unpack what separates real impact from performative hype. From spotting manipulative tactics to building trust with your audience, this conversation is essential for entrepreneurs, podcast guests, and anyone using their voice to drive business results. Topics include how to be a good podcast guest, podcast interview tips, and using speaking skills to strengthen your podcast marketing strategy. If you’re in the world of b2b podcasting or looking for actionable podcast monetization strategies, this episode is packed with insight. Connect with Marianne Hickman Instagram: https://www.instagram.com/marianne__hickman?igsh=dDNmY3Zkbmx4Zjdj&utm_source=qr [https://www.instagram.com/marianne__hickman?igsh=dDNmY3Zkbmx4Zjdj&utm_source=qr] TikTok: https://www.tiktok.com/@marianne__hickman?_t=8jVBtUG50zD&_r=1 [https://www.tiktok.com/@marianne__hickman?_t=8jVBtUG50zD&_r=1] LinkedIn: https://www.linkedin.com/in/marianne-hickman-millionaire-speaker-coach-662b294/ [https://www.linkedin.com/in/marianne-hickman-millionaire-speaker-coach-662b294/] YouTube: https://youtube.com/@Marianne_Hickman?si=C4cUczT2u6XR698t [https://youtube.com/@Marianne_Hickman?si=C4cUczT2u6XR698t] Twitch: https://www.twitch.tv/marianne__hickman [https://www.twitch.tv/marianne__hickman] Pinterest: https://pin.it/4O1Oc7iQB [https://pin.it/4O1Oc7iQB] X (Twitter): https://x.com/Marianne__ME [https://x.com/Marianne__ME] Threads: https://www.threads.com/@marianne__hickman?igshid=NTc4MTIwNjQ2YQ== [https://www.threads.com/@marianne__hickman?igshid=NTc4MTIwNjQ2YQ==] Facebook: https://www.facebook.com/marianne.eld/ [https://www.facebook.com/marianne.eld/] Chapters- 00:00 - Why Most Speakers Get It Wrong 02:10 - The Counterfeit Speaker Problem 06:37 - Stop Trauma-Dumping for Clout 10:45 - The Spiritual Filter for Guest Content 14:02 - What Makes a Great Podcast Guest 19:15 - Using Speaking Skills to Grow Your Business === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ [https://sbxproductions.com/the-sbx-newsletter/] 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  [https://freepodcasthelp.com/%20] 📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  [https://sbxproductions.com/9-steps-to-launch-guide/%20] 🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions [https://i-sml.mtrbio.com/public/smartlink/sbxproductions] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Why Most Business Podcasts Fail Before They Start

If your podcast feels stuck and you’re not seeing results, this is probably why. You’re using the wrong playbook. Most shows fail because nobody teaches you how to treat a branded podcast like a real business asset. In this episode we'll break down the podcast category confusion that's killing business growth. Is your show supposed to drive leads? Build authority? Close clients? If you don’t know, neither does your audience. And that’s the problem. This is how you go from “content for content’s sake” to real podcast marketing strategy. Chapters [00:00] Mislabeling the Issue: Why the "branded podcast" approach matters. [04:20] Alignment Over Volume: Why reaching fewer but relevant listeners drives better outcomes. [10:16] Strategic Guest Booking: How to align guest choices with business goals. [15:16] Leading in an Emerging Field: Branded podcasts as untapped opportunities in today's market.   === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ [https://sbxproductions.com/the-sbx-newsletter/] 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  [https://freepodcasthelp.com/%20] 📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  [https://sbxproductions.com/9-steps-to-launch-guide/%20] 🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions [https://i-sml.mtrbio.com/public/smartlink/sbxproductions] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.