Jabber From The Hut - A Growth Marketing Podcast

Episode 16 sees the return of marketing consultant Ian Brodie as he talks about an emerging form of marketing strategy... Value Based Marketing. Providing value to clients can often be the best way to market to them. The old ways of going in for the sale on the first call are long gone and now, clients have all of the power over the businesses. Ian and Jon discuss why providing value is central to marketing and how marketing teams can adopt value based marketing tactics.

This week on the podcast we have two guys that throughly believe that the pen is mightier than the sword... Yes we have two copywriters in the shed, as I welcome podcast newbie Sam Jones and a previous podcaster Chris Clark to Jabber from the hut. The theme of this episode is all around copy and 'why it matters' in the digital age. Often shunned by its more visual and colourful siblings design and development, copy is an integral part of marketing and content. The guys talk about everything from what makes a good copywriter, to how copy is taking the lead in modern digital marketing practices. We also managed to record this on the hottest day of the year in a well insulated shed with no air con which was interesting to say the least...

This week on Jabber From The Hut we have a role reversal on our hands, as the guys talk about online advertising. Sam Turner takes over the hosting duties with a mission to 'Make hosting great again' while Matt Wood becomes a guest providing his "expert" knowledge on the subject of PPC, and paid social media. Jon Pittham takes on the role of glamorous assistant to Matt... They talk about the benefits of online advertising, how to start thinking about setting up a campaign, pitfalls and challenges and of course the future of advertising.

How does brand and design fit into a growth marketing strategy? Yes it’s an interesting question and one we have endeavoured to answer for you! This week we invited our head of design Adam Taylor into the shed, a fountain of knowledge on the world of design and brand. We talk about the way brand fits into a marketing strategy, design principles and what the aspects of a good brand are. Remember; it’s not all about the logo!

This week on ‘Jabber from the hut’ we venture into the mysterious world of conversion rate optimisation, or CRO for short. We’re joined by our Head of Digital Sam Turner and our Managing Director Jon Pittham to look into this ‘dark art’ of marketing. We outline what it takes to develop a solid CRO strategy and how to fit it into your website builds. Then our resident experts talk about some of the tools available to help measure and carry out CRO.