johnreynolds
In this week's Media & Marketing podcast, we talk to Jo Allan, the new MD of Newsworks, the trade body for national news brands. We discuss: -How national news brands have held up during the pandemic. -Whether advertising revenues are likely to come back to national newspapers. -f Newsworks has a rosy future amid the pandemic. -Whether Jo needs to up her media profile. -The 'back not block' campaign and whether it has been a success. -If Newsworks has a rosy future amid the pandemic. -How Newsworks stacks up against other trade bodies.
5 episodios
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