Just Curious: Applied AI for Value Creation
Justin Massa and Jason Rubinstein are the co-founders of Remix Partners, an AI strategy consultancy that has now run 32+ kickstarts with small and medium-sized businesses across sectors and geographies. Their perspective is grounded in what actually works — not what looks good in a slide deck — and this conversation is full of practical frameworks for PE investors and operators trying to move AI from an experiment into the business. You'll Learn: * Why executive engagement is the single non-negotiable success factor in any AI rollout, and what it actually looks like in practice * The difference between augment and automate — and why 95% of consulting firms stop at automation when the real leverage is in augmentation * How to use a three-tier deployment framework (Experiment / Pilot / Implement) to prioritize where AI goes next, and why you need to revisit it every quarter * What "agent-legible" means — restructuring business information so agents can navigate it efficiently — and a simple mental model for where to start * A detailed manufacturing case study: how a 70-year-old custom parts company cut its RFQ turnaround time nearly in half using a Claude Code workbench built in 3.5 weeks Chapters: 00:00 – Intro 00:33 – Welcome & what Justin and Jason hope listeners take away 01:41 – Who are Justin & Jason / Remix Partners origin 03:19 – Jason's background and why they're doing this together 04:36 – Reflecting on the past year: what changed in the market 07:21 – What's driving the shift in appetite for AI 11:50 – Going wide vs. going deep on AI opportunities 12:55 – Data on AI adoption: where companies actually are 14:42 – Why small businesses are now advantaged over enterprise 15:39 – Operationalizing AI: the Remix kickstart approach 18:21 – Executive engagement as the #1 success factor 19:13 – Show and tell culture: banning secret cyborgs 21:33 – How the approach scales from SMBs to Fortune 25 23:56 – The leader's mandate: making time for AI 25:03 – What went wrong with other consultants 26:48 – The augment vs. automate framework 28:07 – Getting from automation to augmentation 30:33 – The jagged frontier and workforce implications 31:55 – How to navigate capabilities without a static view 33:35 – Deployment zones: Experiment / Pilot / Implement 35:29 – How zones shift quarterly / software stack decisions 37:50 – Manufacturing case study: the setup 40:26 – What they built (workbench in Claude Code, RFQ automation) 42:54 – Who was involved across the organization 44:27 – Impact: clock speed and capacity nearly halved 46:00 – Engineers' time reallocation; divorcing revenue from headcount 47:33 – Agent legibility: what it means and why it matters 49:38 – Making your business agent-legible: the practical how 52:54 – This year we edit documents, we don't create them 53:32 – Where to start for a 50-person company 56:16 – Plug into your core work application and play 58:07 – What happens to companies that don't experiment now 59:11 – Playing to Win in an AI era: differentiation AND low cost 01:02:33 – Closing * Watch on YouTube: https://www.youtube.com/watch?v=RwMibqytKFA [https://www.youtube.com/watch?v=RwMibqytKFA] * Connect with Justin Massa: https://www.linkedin.com/in/justinmassa/ [https://www.linkedin.com/in/justinmassa/] * Connect with Jason Rubinstein: https://www.linkedin.com/in/jason-rubinstein-94815/ [https://www.linkedin.com/in/jason-rubinstein-94815/] * Explore more interviews: https://checkpluris.com/expert-interviews [https://checkpluris.com/expert-interviews] Just Curious is the content and podcast brand of Pluris, helping leading operators and investors cut through a noisy AI market and find the right partners — from strategy and assessments to full-stack AI development. Our network of applied AI experts spans generative and agentic AI, workflow automation, and custom AI-powered software, helping teams turn curiosity into measurable value. Explore more interviews and connect with experts at https://www.checkpluris.com [https://www.checkpluris.com] Subscribe to our newsletter at https://just-curious-ai.beehiiv.com [https://just-curious-ai.beehiiv.com]
24 episodios
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