Everyone Says “Provide Value.” But What Does That Mean?

AI vs. Authenticity: Finding Your Real Brand Voice

Episode 8 – Why Most Brands Don’t Sound Like People (And How to Fix That) Have you ever read a brand’s caption and thought, “Who even talks like that?” You’re not alone. In this episode of the Keep Creating Podcast, Larry G. breaks down why so many brands end up sounding robotic—whether from overusing AI, leaning on corporate jargon, or letting too many higher-ups edit the message—and what you can do to fix it. You’ll learn: * The first mental hurdle brands need to overcome to sound human online * How to use AI as a thought partner, not a crutch * Why training AI on your voice makes all the difference * The writing practice that helps you develop a natural, authentic tone * Real examples from Larry’s 10+ years of running social media for businesses Whether you’re a solo creator, small business, or part of a larger marketing team, this episode will help you connect more authentically with your audience. 🔗 Links & Resources * Subscribe for more episodes of the Keep Creating Podcast * Leave a review if you found this helpful!

How I Plan a Week of Content in Under 2 Hours

Do you constantly scramble to figure out what to post next? Are half-finished drafts, scattered ideas, and content chaos draining your creative energy? You're not alone—and you're not broken. In this episode, I’m walking you through the exact content system I use for myself and my clients to stay organized, consistent, and strategic on social media. We’ll cover: * Why most creators get stuck in a reactive content cycle * The 4 essential folders every content system needs * Simple tools to streamline your workflow—even if you're not techy * The key difference between planning and batching (and why it matters) * A step-by-step weekly content routine that takes less than 2 hours Whether you're a solo creator or running a small business, this episode will help you shift from scattered to systemized—without adding more to your plate. 📥 Download the Beginner's Guide to YouTube here: https://www.itslarryg.com/shop/p/from-idea-to-upload-a-beginners-guide-to-youtube ✨ If this episode was helpful, leave a review or share it with a fellow creator who needs a little clarity.

How to Build a Personal Brand That Actually Feels Like You

Feeling stuck in a personal brand that doesn’t feel… personal? You’re not alone. In this episode, I’m diving deep into what makes personal branding feel fake, and how to fix it. From clarifying your brand voice to building trust without oversharing, we explore what it actually takes to show up online as your full, authentic self (without burning out or losing your identity in the process). In this episode, we cover: * Why so many personal brands feel cringe (and how to break out of that) * The power of aligning your brand with your natural communication style * 3 questions to clarify your brand voice and values * How to share personal stories without oversharing * Building long-term trust through consistency, not just content * The real difference between inspiration and imitation * Using your brand as a filter, not a costume Whether you're just getting started or you’re trying to reconnect with your voice online, this episode will help you build something that feels real and sustainable. 🎧 Listen, take notes, and let’s keep creating.

Showing Up Online Feels Weird. Do It Anyway.

Showing up on camera can feel… cringe. Whether it’s how you look, how you sound, or just the uncomfortable silence of filming alone, a lot of creators get stuck before they ever hit “post.” In this episode, I’m breaking down the exact mindset shifts, practical tips, and reminders that helped me overcome the awkward phase—and how you can too. From why your voice sounds different to you, to how perfectionism kills momentum, we’re covering the real stuff that keeps creators stuck behind the scenes. What You’ll Learn: * Why you feel awkward (and why that’s totally normal) * The science behind “hating” your voice * How to stop comparing yourself to people years ahead * Simple habits to get comfortable on camera * The truth about perfectionism and how to move past it * Why cringe content is still better than no content 👁️ Watch the full episode 📍 Based in Denver and ready to travel [https://www.itslarryg.com] 🗣️ Your story matters. Show up and share it.

Everyone Says “Provide Value.” But What Does That Mean?

We’ve all heard the advice—“just provide value.” But what does that actually look like in practice? In this episode of Keep Creating, Larry breaks down the three types of value (emotional, educational, and aspirational), why giving everything away for free can backfire, and how to identify the kind of content your audience actually finds valuable. Whether you're a coach, content creator, or solo entrepreneur, this episode will help you shift your mindset and build a content strategy that sticks. What You’ll Learn: * The 3 categories of value—and how to use each * Why entertaining content is still valuable * When giving away “too much” can hurt your business * How to spot what your audience values (even if they’re not telling you) * A real-world example of sustainable content batching * How to fight burnout with discipline and systems Mentioned in This Episode: * Sean Cannell * Myron Golden * Gary Vee * Episode 1: [Low engagement doesn’t mean low value] [https://spotifycreators-web.app.link/e/JfaUbHogmUb]