Keeping IT Talking
What does successful digital advertising actually look like in a world shaped by AI, automation and changing search behaviour? In the latest episode of Keeping IT Talking, hosts Liam Donnelly and Isabel Holden sit down with Sophie Logan, Community and Editorial Manager at Rough Agenda, to explore her journey into pay-per-click marketing and the lessons she’s learned along the way. From starting out in a broad marketing role to becoming a recognised voice in performance marketing, Sophie shares why PPC has kept her engaged for over a decade, and how the fundamentals of marketing still matter, even as the industry evolves. She discusses the realities behind running campaigns today, from why results aren’t instant to how budgets, data and targeting all play a critical role in success. Sophie also dives into the impact of AI on marketing, why relying on a single channel is no longer enough, and the importance of the post-click experience in turning interest into action. Alongside this, she reflects on building her personal brand, the value of community in shaping her career, and why keeping things simple is often the most effective approach. Listen now to hear Sophie’s perspective on the future of PPC, how marketers can adapt to constant change, and why strong foundations, human insight and collaboration still make the biggest difference. And don’t forget to follow and subscribe to Keeping IT Talking for more conversations with the people shaping the future of tech. Visit Jigsaw24.com [https://www.jigsaw24.com/] for more resources, insights and updates.
12 episodios
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