The Rebrand I Didn’t Plan: From Kelli Was Here to Loudmouth Lab

The Cost of Being “Not Political”

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2524828/open_sms] Recorded on Monday, January 26, 2026, Kelli hits pause on her planned topic to process what she describes as another devastating, politically-charged weekend in the U.S. — and the disorienting, nervous-system-whiplash experience of seeing something unfold online before it’s widely reported. She talks about the specific kind of mindf*ck that happens when: * You witness something that feels horrifying and unreal, * The first headlines don’t match what you saw, * And you start doing that classic Type C / people-pleaser spiral: “Am I overreacting? Am I being dramatic? Am I the crazy one?” At the center of this episode is a call to stop letting silence gaslight you into self-doubt. Kelli unpacks how “staying out of politics” can feel safer in the moment—especially for women who were trained to be palatable to survive—but also how that perceived safety can become a very real danger when nobody says anything, to anyone, anywhere. This isn’t a neat little bow episode. It’s a real-time processing session about fear, denial, people-pleasing, and choosing to tell the truth anyway. In this episode, Kelli covers: * Why not acknowledging “recent events” can feel weird and wrong * The psychological spiral of disbelief when you see something shocking first-hand (or first-scroll) * How silence makes you doubt your own perception—and why that benefits systems in power * The “I’m not political” identity… and why that stops working when values are on the line * The inner conflict of wanting to speak up without sounding ignorant, divisive, or “too much” * How people-pleasing and fawning show up in business and in civic life * A simple starting point: tell the truth about where you are (even if you feel late, shaky, or scared) * Ways to take action: community conversations, donating, learning, and supporting values-led businesses Resources mentioned (as Kelli references them): * Women’s March trainings/resources (including guidance for community response and observing).   [https://www.womensmarch.com/] * Donating to support Minnesota [https://www.standwithminnesota.com/] * Being more intentional about where your dollars go (especially women-led / artisanal / values-aligned businesses) Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears. If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com [http://www.loudmouthlab.com] That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC. Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself. Muah - K

Flaky or Free? The Shame We Carry About Changing Our Minds

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2524828/open_sms] We live in a culture that treats consistency like a virtue—and change like a red flag. Stay in the marriage. Stay in the career. Stay in the identity. Stay “on brand.” And if you want to pivot? Suddenly you’re “flaky,” “unreliable,” or “can’t commit.” In this episode, I unpack the real issue underneath pivot shame: the fear of being perceived as inconsistent can trigger a freeze/rumination loop that keeps you stuck behind the scenes—half-committing, overthinking, and slowly eroding self-trust. Then we bring it into business: if you’re neurodivergent (or just exhausted from forcing your brain into someone else’s model), you may not need more motivation—you may need more parameters. Guardrails. A.K.A structure that supports consistency without requiring you to become a different person. In this episode, we cover: * Why we moralize consistency—and why change can feel like a “character flaw.” * The pivot shame spiral: fear → freeze → under-commitment → self-trust erosion * Why “trying not to look flaky” can create the very inconsistency you fear * Neurodivergence, novelty, and the pressure to appear stable * How to design offers around the way your brain actually works * The case for guardrails: a structure that reduces decision fatigue and follow-through friction * The question to ask before you pivot your brand, offers, or business model Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears. If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com [http://www.loudmouthlab.com] That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC. Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself. Muah - K

The Rebrand I Didn’t Plan: From Kelli Was Here to Loudmouth Lab

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2524828/open_sms] In this first episode of 2026, I’m pulling back the curtain on a decision I didn’t expect to make—but couldn’t ignore: renaming my business to Loudmouth Lab. This isn’t a shiny rebrand or a dramatic pivot for clicks. It’s a real-time conversation about identity, nervous-system-led branding, and what happens when your work gets clearer than the container you built it in. I talk about the fear of looking flaky, why most branding advice assumes you already know who you are and feel safe enough to be seen, and how that gap quietly sabotages otherwise “solid” strategies. We get into why the nervous system is actually the nucleus of personal branding, how Loudmouth Lab is structured (LiveWire Lab, Leverage Lab, Language Lab, and Look Lab), and why regulation has to come before positioning, pricing, or visibility. If you’ve been biting your tongue, second-guessing your message, or building a business from your wounds instead of your wisdom—this episode will give you language, permission, and maybe a little relief. And yes, I also talk through the very real logistics: changing a business name, potentially renaming the podcast, choosing Squarespace over Showit, and what it looks like to let clarity lead instead of fear. This one’s messy, honest, and very on-brand for 2026. Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears. If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com [http://www.loudmouthlab.com] That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC. Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself. Muah - K

Why Nobody Talks About the One Thing That Makes Branding Feel Impossible

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2524828/open_sms] This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors.  It’s about capacity before clarity—and why creativity itself can be regulating, healing, and wildly clarifying. In this episode, we explore: * Why traditional branding assumes you know who you are and feel safe enough to be visible (and why that’s a terrible assumption) * How neuroaesthetics shows that both making and experiencing art supports nervous system health * Why creativity improves higher-order thinking, emotional processing, and resilience * The connection between Type C personalities, people-pleasing, freeze responses, and burnout * Why so many women feel paralyzed when it comes to marketing—even when they’re talented and experienced * How suppressed self-expression shows up as exhaustion, inflammation, and disconnection * Why branding can be an act of self-expression, self-trust, and self-reclamation * How nervous-system capacity unlocks creativity, intuition, and consistent visibility * What inspired the creation of Loudmouth Lab and why it’s not “just another branding program” Key themes & concepts mentioned: * Neuroaesthetics & art as regulation * Nervous system safety vs. mindset work * Limbic brain, survival responses & creativity * Vestibular, proprioceptive & interoceptive systems * Type C personality traits * Burnout, freeze responses & visibility fear * Branding as biology, not just business * Self-expression as a healing practice Curious about Loudmouth Lab? Loudmouth Lab is a nervous-system-informed branding experience for women who are done biting their tongues and ready to build brands that are so much more than a presence; they carry a pulse.  The waitlist is where: * Founding spots open first * Founding-rate pricing lives * Early bonuses drop (the good kind) If building a brand that’s impossible to ignore is on your 2026 vision board, this is your invitation. 👉 Join the waitlist [https://kelliwashere.myflodesk.com/loudmouthlablist] Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears. If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com [http://www.loudmouthlab.com] That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC. Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself. Muah - K

Why 80% of Autoimmune Diseases Happen to Women: The Type C Pattern No One Talks About

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2524828/open_sms] What do autoimmune disease, burnout, breast cancer, chronic pain, anxiety, and your BRAND have in common? More than any of us were ever taught. In this week’s episode, I share the revelation that blew the doors off my decade-long struggle to reconcile my love of personal development with my obsession for creativity, aesthetics, and branding. Spoiler alert: these worlds were never meant to be separate — and the thread that ties them together is something called the Type C Personality. According to research in neuroscience, psychosomatic medicine, and the work of Gabor Maté, the Type C personality describes women who spend their entire lives self-silencing, people-pleasing, avoiding conflict, and reading the room before they ever read themselves. And here’s where it gets wild: * 80% of autoimmune diagnoses are women * Type C emotional patterns show up again and again in chronic illness, including Hashimoto’s, breast cancer, fibromyalgia, migraines, and chronic fatigue * These same patterns shape how you show up, speak up, create, dress, and yes… how you brand your business This episode weaves together my personal story — including both of my sisters being diagnosed with breast cancer while testing negative for the BRCA gene — with the deep, uncomfortable truth that so many of us were conditioned to prioritize attachment over authenticity. What we learned to silence in childhood becomes what we struggle to express in adulthood, and your nervous system does not forget. I also break down how: * Your nervous system influences your creativity and capacity * Branding becomes a modality for healing, not just marketing * Art, aesthetics, and self-expression regulate your body (hi, neuroaesthetics) * Your website, your wardrobe, and your voice are reflections of your internal safety  If you’ve ever felt muted, flat, palatable, “professional,” or disconnected online…  If your website feels like a costume and not a mirror… This episode will make everything make sense. And it might just explain why so many brilliant women feel burned out, stuck, or invisible — and what actually creates the capacity to change it. 🔗 CALL-OUT LINKS   Loudmouth Lab Waitlist [https://kelliwashere.myflodesk.com/loudmouthlablist] The Myth of Normal — Gabor Maté [https://www.amazon.com/dp/0593083881]   ACE Score Test (Adverse Childhood Experiences Questionnaire) [https://acestoohigh.com/got-your-ace-score/]   Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears. If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com [http://www.loudmouthlab.com] That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC. Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself. Muah - K