KlaviyoGeeks

KlaviyoGeeks

S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS)

46 min · 16 de sep de 2025
portada del episodio S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS)

Descripción

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably. And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands. 👉  Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks 💬 Drop a comment below! 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y forma parte de la comunidad de KlaviyoGeeks!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

11 episodios

episode S1.Ep10 - What 9-Figure Brands Do Differently (And You Don’t) with Drew Sanocki artwork

S1.Ep10 - What 9-Figure Brands Do Differently (And You Don’t) with Drew Sanocki

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Drew Sanocki joins us to break down the real levers behind DTC growth, the timeless marketing principles brands still ignore, and why direct mail is becoming a power move again.  👉 Unlock More Revenue with Klaviyo + PostPilot: https://www.postpilot.com/klaviyo-postpilot We dig into his “30 Days of BFCM” mindset, his early connection with Klaviyo’s founders, the beliefs he’s flipped over the years, and where owned marketing channels are heading next. Plus - BFCM through Drew’s eyes, the 3 moves that drive 80% of results, how to measure success without revenue, and a rapid-fire round that gets surprisingly real. 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

25 de nov de 202547 min
episode S1.Ep8 - Unlocking CRM Growth: Max Holland’s Klaviyo Playbook artwork

S1.Ep8 - Unlocking CRM Growth: Max Holland’s Klaviyo Playbook

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Max Holland, Senior CRM Manager at Castore (and formerly at The Hut Group’s MyProtein), joins us on Klaviyo Geeks to talk bold lifecycle plays, retention strategy, and what it takes to actually move the needle in CRM.  From being one of the first brands to test Klaviyo’s new Omniverse features (WhatsApp, RCS, campaign builder) to prioritizing what matters most in a crowded roadmap, Max doesn’t hold back.  Expect real talk on loyalty, creative execution, CRM mistakes he’s learned from, and the bold experiments he’s running in 2025. 💬 Drop a comment below! 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

30 de sep de 202555 min
episode S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS) artwork

S1.Ep7 - The #1 Growth Metric in DTC (It’s NOT ROAS)

Send a text [https://www.buzzsprout.com/twilio/text_messages/2489136/open_sms] Most D2C brands chase ROAS and miss the real driver of growth: profitability. In this episode, Valentin Kuznetcov breaks down finance-led retention, margin clarity, and the frameworks 8-figure brands use to scale sustainably. And if you want to go deeper, Valentin just dropped his new book Beyond ROAS — a must-read playbook for founders and marketers who want to stop chasing vanity metrics and start building truly profitable brands. 👉  Get Valentin's book here: https://move-the-needle.circle.so/beyond-roas?utm_source=youtube&utm_campaign=klaviyogeeks 💬 Drop a comment below! 👉 Follow Bogdan on LinkedIn Here [https://www.linkedin.com/in/bogdan-mihalache-/] 👉 Follow Omar on LinkedIn Here [https://www.linkedin.com/in/klaviyo/] @klaviyogeeks klaviyogeeks.com https://www.youtube.com/@KlaviyoGeeks

16 de sep de 202546 min