Landmark Collective

How to Build Better Content and Show Up with Strategy with Katie Goebel

46 min · 16 de dic de 2025
portada del episodio How to Build Better Content and Show Up with Strategy with Katie Goebel

Descripción

In this episode of the Landmark Collective Podcast, Amanda interviews short-form video strategist Katie Goebel about how small business owners can grow their visibility without burning out. They discuss how to use Reels, TikTok, and YouTube Shorts strategically, why virality isn’t the goal, how to create content that’s on-brand, and the difference between influencer content and marketing content. Katie also shares real-world tips for overcoming overwhelm, building a strong content strategy, using effective hooks, and managing burnout in a digital-heavy world. Perfect for women entrepreneurs, service providers, and mission-driven businesses who want to show up online with confidence and clarity.

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episode She Means Business 2026: A Conference Built By Alaskan Women, For Alaskan Women artwork

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episode How to Build Better Content and Show Up with Strategy with Katie Goebel artwork

How to Build Better Content and Show Up with Strategy with Katie Goebel

In this episode of the Landmark Collective Podcast, Amanda interviews short-form video strategist Katie Goebel about how small business owners can grow their visibility without burning out. They discuss how to use Reels, TikTok, and YouTube Shorts strategically, why virality isn’t the goal, how to create content that’s on-brand, and the difference between influencer content and marketing content. Katie also shares real-world tips for overcoming overwhelm, building a strong content strategy, using effective hooks, and managing burnout in a digital-heavy world. Perfect for women entrepreneurs, service providers, and mission-driven businesses who want to show up online with confidence and clarity.

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episode Why In-Person Business Conferences Create Breakthroughs artwork

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episode Dreaming Big in Hatcher Pass: The Future of Skeetawk Ski Area artwork

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In this Landmark Collective Podcast episode, GM Megan Justice shares how Skeetawk, a nonprofit ski area in Hatcher Pass, is expanding affordable skiing in Alaska. Learn about the new snowmaking system, school partnerships, the $25M Lift 2 gondola project, and how the community can support expanding 500+ acres of ski terrain. Visit https://skeetawk.com/lift2#help [https://skeetawk.com/lift2?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExZmc4ZzV5UUszaHpHRG5ZWHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR7jCoUA62DEj4veepOqy59T8gV9yok7UNrX7N6Ee8PfDc74vD5Z18RUjujcjA_aem_-wazZmA-tYkgmU7mS6ZUOw#help] to learn more about Lift 2, get involved, sponsor a gondola cabin, or donate. Follow Skeetawk on Instagram & Facebook for updates. Get your kids on the snow and support accessible winter recreation in the Mat-Su Valley!

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