Marketing That Matters: Turning Data into Demand Across the Laser Network with Sam and Chris

Beyond Compliance: Building a Culture of Safety with Michelle Harrex

Welcome to Laser: Across the Network, the podcast where stories spark growth and connection powers success.   In this episode, we talk with Michelle Harrex, owner of Laser Electrical Alexandra and four-time winner of the Laser Group Safety, Health & Wellness Champion award. Michelle shares how her business turned health and safety from a compliance chore into a culture of care, inclusion, and leadership. From building custom systems to supporting mental wellbeing, this episode is packed with practical advice and heartfelt stories.   Find out more about Laser Group: https://lasergroup.co.nz [https://lasergroup.co.nz]   Read more about Michelle on Laser Assist: https://laserassist.opcentral.com.au/#/news/article/reference/64f9b6

Selling Trust, Building Scale: How LGS Connects Members to National Opportunity with Cam and Janie

Welcome to Laser: Across the Network, the podcast where stories spark growth and connection powers success.   In this episode, we talk with Cam Rickman and Janie Brown of Laser Group Services (LGS). As leaders in corporate sales and account management, they share how LGS helps members win work, build relationships, and stay competitive in a changing market. From sales behaviors to strategic planning, this episode is packed with practical advice for trades businesses ready to grow.   Find out more about Laser Group: https://lasergroup.co.nz [https://lasergroup.co.nz] Read more about LGS on Laser Assist: https://laserassist.opcentral.com.au/#/news/article/reference/99b658 [https://laserassist.opcentral.com.au/#/news/article/reference/99b658]

Building a Trans-Tasman Network of Shared Success with Ash Clemmett

Welcome to Laser: Across the Network, the podcast where stories spark growth and connection powers success.   In this episode, we talk with Ash Clemmett, Head of Commercial and Systems at O’Brien in Australia. Ash shares how a trans-Tasman mindset, long-term partnerships, and a focus on untapped systems potential are helping members grow smarter and faster. From AI innovation to benchmarking tools like Fathom, this episode is packed with insights for business owners ready to scale with purpose.   Find out more about Laser Group: https://lasergroup.co.nz [https://lasergroup.co.nz] Read more about Ash Clemmett on Laser Assist: https://laserassist.opcentral.com.au/#/news/article/reference/b7d27b [https://laserassist.opcentral.com.au/#/news/article/reference/b7d27b]

Marketing That Matters: Turning Data into Demand Across the Laser Network with Sam and Chris

Sam Coldham and Chris Boyle explore how Laser’s marketing strategy leverages national scale and local flexibility to drive real results. From warm bodies to database campaigns, they share practical insights for trades businesses. Marketing isn’t just ads it’s about solving problems, building relationships, and growing together as a network.   Sam Coldham – Head of Brand & Marketing, Belron® NZ (Laser®, Smith&Smith®, Exceed®) Chris Boyle – Founder, Mighty (Marketing Agency Partner)   Read more about Sam and Chris at Laser Assist: https://laserassist.opcentral.com.au/#/news/article/reference/aa25b7 [https://laserassist.opcentral.com.au/#/news/article/reference/aa25b7] Find out more about Laser Group: https://lasergroup.co.nz/ [https://lasergroup.co.nz/]

Performance Groups: Accountability, Growth & Partnership with Michelle and Malcolm

Welcome to Laser: Across the Network, the podcast where stories spark growth and connection powers success.  Michelle Harrex and Malcolm Bradley, owners of Laser Electrical businesses in Alexandra and Palmerston North, share how performance groups within the Laser network have transformed their businesses. Through peer accountability, shared learning, and structured support, they’ve grown professionally and personally. Their strong partnerships with their spouses, financial transparency, and involvement in the National Laser Advisory Team have contributed to their success and recognition across the network.   Read more about Michelle and Malcolm at Laser Assist: https://laserassist.opcentral.com.au/#/news/article/reference/5AKYZK [https://laserassist.opcentral.com.au/#/news/article/reference/5AKYZK] Find out more about Laser Group: https://lasergroup.co.nz/ [https://lasergroup.co.nz/]