Latio: On the Record
Latio On The Record — Episode 5 Guest: Yoad [https://www.linkedin.com/in/yoadfekete/] https://www.linkedin.com/in/yoadfekete/Fekete [https://www.linkedin.com/in/yoadfekete/] (ex-Co-Founder & CEO, Mirror Security; now leads Security & Infrastructure at Lynx Security) Hosts: James Berthoty & Charrah Recorded: Wednesday, June 4 Why we wanted Yoad on Mirror Security caught our eye back in 2022 for one reason: it tackled SolarWinds-style software-supply-chain attacks head-on, instead of stopping at familiar SCA vulnerability scans. Myrror had the rare combination of genuinely differentiated and useful technology. Two years (and one graceful shutdown) later, Yoad has a rare 360-degree view of what happens when brilliant tech meets a market that just isn’t ready. Conversation highlights 0:17 Yoad’s background: Microsoft IR after SolarWinds → co-founding Mirror to catch supply-chain intrusions early 4:14 Why “traditional” SCA tools don’t flag injected build artifacts—and how Mirror’s binary-to-source matching tried to fix that 9:18 Early market signals vs. real product-market fit: the danger of mistaking enthusiasm for intent 15:35 Founder-led sales lessons: when a two-week POC needs to end at two weeks 26:20 How to judge pivots: technical edge, ecosystem partnerships, and the “three-year-contract” wall 51:45 Recognizing shutdown flags: stagnant pipeline, long sales cycles, and repeated VC “no’s” 56:23 Yoad’s three red lights before closing: 1) zero VC appetite, 2) no pipeline growth, 3) POCs that don’t convert Five takeaways you can use today * “Cool” isn’t a buying signalIf the prospect understands your tech and still won’t sign, it’s time to revisit the problem you solve. * Own the first sales yourselfHiring reps won’t save a product the founder can’t sell; use outside experts only to tighten the motion. * Two-week POC ruleValue uncovered after week two rarely tips a deal—set a stop date and stick to it. * Plan for the acquisition auditIf a big-box buyer mainly wants your team, a fully remote, distributed headcount can complicate the offer. * Graceful shutdowns take cashBudget early for vendor obligations and employee support; you owe the team a soft landing before worrying about yourself. What’s next for Yoad He’s publishing weekly LinkedIn essays on founder lessons, cybersecurity GTM strategy, and supply-chain security—worth a follow if you’re iterating on a security startup or wrestling with product-market fit. 🎧 Listen to the full episode wherever you get your podcasts, and let us know which insight resonated most. Get full access to Latio Pulse at pulse.latio.tech/subscribe [https://pulse.latio.tech/subscribe?utm_medium=podcast&utm_campaign=CTA_4]
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