Leaders List Show

Stay Humble, Hustle Hard: Scaling a Service Business Through Franchise Growth with Tom Mirabella

43 min · 1 de may de 2026
Portada del episodio Stay Humble, Hustle Hard: Scaling a Service Business Through Franchise Growth with Tom Mirabella

Descripción

In this episode of the Leaders List Show, Bryon Morrison sits down with Tom Mirabella, Founder of Wingman Planning, to talk about entrepreneurship, scaling a service business, building through opportunity, and creating a franchise model rooted in community and trust. Tom shares his journey from corporate America to building Wingman Planning, a marketing agency serving small and medium-sized businesses. What started as a contractor-homeowner matching platform eventually became a full-service marketing partner for local businesses. Along the way, Tom expanded into real estate, transportation companies, and now franchising. Key insights from the conversation include: ◾ Building from opportunity: Tom explains how Wingman Planning evolved from a home services idea into a marketing agency after contractors began asking for websites, brochures, and digital support. ◾ Scaling through trust and delegation: Tom shares how he moved from being the only person clients could speak to, to building a team capable of owning customer relationships and operations. ◾ Investing in infrastructure: From working at a kitchen table to buying and renovating office buildings, Tom discusses the importance of betting on yourself and building for the future. ◾ Franchising as a growth strategy: Tom breaks down why Wingman Planning moved into franchising and how the process helped the company create stronger systems, structure, and accountability. ◾ Staying rooted in community: Even in a digital world, Tom believes face-to-face relationships, local trust, and community involvement remain powerful differentiators. ◾ Leading with long-term vision: Tom shares why he is focused on enterprise value, future growth, and building a company that can scale beyond his personal involvement. ◾ The importance of humility: Tom’s guiding principle, “Stay humble, hustle hard, and remember where you came from,” reflects the mindset behind his leadership and growth. Join us for a conversation about entrepreneurship, franchise growth, strategic delegation, and what it really takes to build a business that lasts. ❓ What is one area of your business where better systems or delegation could help you scale? Share your thoughts in the comments below! Leaders List Show is powered by Proxxy. In every episode, we explore strategies that executives often overlook in their day-to-day operations.

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