Leading Minds Revealed
In this episode, Michael Apollo speaks with Petra Khan, a Social Media Strategist and Senior Marketing Leader at Sprout Social, about how leaders can navigate the intersection of AI, social media, brand authenticity, and human-centered leadership. Drawing on her experience in social strategy, agency work, and leading teams in a fast-moving digital environment, Petra shares how AI can support more strategic and creative work when paired with human judgment, why authentic social media begins with a clear understanding of brand identity and audience, and how social platforms can serve as emotional data that helps leaders better understand culture, trust, and connection. This conversation offers practical insight for executives, founders, marketing leaders, and teams seeking to adopt new technologies thoughtfully, build more resilient and creative cultures, and communicate in ways that remain grounded, intentional, and human. Leading Minds Revealed with Michael Apollo LinkedIn: https://www.linkedin.com/in/michaelapollo/ Instagram: https://www.instagram.com/michaelapolloofficial/ Website: https://www.mindfulinstitute.org/leading-minds-revealed-podcast [https://www.mindfulinstitute.org/leading-minds-revealed-podcast] Newsletter: https://www.mindfulinstitute.org/leading-minds-revealed-podcast#section-1751049894114 [https://www.mindfulinstitute.org/leading-minds-revealed-podcast#section-1751049894114] Petra Khan Company: Sprout Social Website: https://www.sproutsocial.com [https://www.sproutsocial.com/] LinkedIn: https://www.linkedin.com/in/petra-khan/ [https://www.linkedin.com/in/petra-khan/] Timestamps 00:00 – Introduction to Leading Minds Revealed 00:55 – Leading at the intersection of social media, technology, and creativity 02:00 – The mindset shift leaders need around AI adoption 03:30 – What is AI clickbait, and what is actually changing work? 04:45 – Why AI needs human judgment and leadership 06:30 – Using AI as an assistant, not a replacement for people 07:40 – What leaders need to understand before applying AI to social strategy 08:20 – Why authenticity starts with brand clarity 10:30 – What authenticity really means on social media 12:10 – Social media as emotional data and a cultural pulse 13:00 – Why diverse teams are essential for emotionally intelligent strategy 14:20 – Moving from broadcasting to relationship-building on social 15:20 – Building community, loyalty, and brand connection 18:00 – How Sprout Social supports intentional culture and creative work 19:00 – Why clear processes help teams focus and deliver better work 20:00 – The role of onboarding, shared philosophy, and consistency 23:00 – Creating environments where people can do their best work 24:00 – Adapting leadership to different working styles and needs 25:30 – Psychological safety, diversity, and collective intelligence 27:00 – Small leadership practices that support trust and balance 28:30 – Staying energized in an always-on digital industry 30:00 – Being choiceful with content and protecting attention 31:30 – Building professional relationships beyond your organization 34:30 – What younger generations are looking for in work and leadership 36:30 – Work-life balance, purpose, and changing expectations of corporate life 39:00 – Social media as modern anthropology 39:30 – How Petra’s multicultural upbringing shaped her leadership 42:00 – Where leaders should start to foster creativity and innovation 42:30 – Challenging biases and continuing to grow as a human being 44:00 – How to connect with Petra Khan 45:00 – Closing reflections #LeadingMindsRevealed #AI #SocialMedia #Leadership
35 episodios
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