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Welcome to Episode 7 of Leapfrog, a podcast about [https://leapfrogs.substack.com/about] global entrepreneurs outside the American-centric bubble. Beijing’s regulatory crackdown on the gaming industry in the late 2010s [https://techcrunch.com/2018/12/20/china-restarts-game-approval-process/?guccounter=1] prompted a wave of Chinese studios to seek overseas expansion. Despite their domestic success and abundant developer talent, these companies often struggled with go-to-market in the foreign land. Ada Liu [https://www.linkedin.com/in/ada-liu-11027597/], who grew up in China and worked in the North American gaming industry, saw an opportunity to launch a startup bridging that gap. Timeline: 1:40 Ada said she wasn’t a “good student” in China 6:34 Kung Fu Panda inspired Ada to pursue digital arts in the US 10:16 Shoe Dog [https://www.amazon.ca/Shoe-Dog-Memoir-Creator-Nike/dp/1501135910]: A Memoir by the Creator of Nike Hardcover – April 26, 2016 11:46 How China’s gaming crackdown presented Ada a startup idea 17:20 Ada’s second business — an AI-powered art assets platform 23:30 Why the gaming industry is often quick to embrace emerging technologies 28:54 Ada’s recommendations, including Building a StoryBrand [https://www.amazon.ca/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329] - Donald Miller, Oct. 10 2017 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit leapfrogs.substack.com [https://leapfrogs.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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