Sell Me Softly: Pain Point, Not Pressure Point

Are We Breaking Up?: Navigating Client Relationships

Not every client is your client. And the sooner you believe that, the better your business gets. In this episode I'm talking about something I do regularly that still surprises people every time: turning away clients before they start, and breaking up with ones I already have. I'll walk you through the red flags I watch for in a consultation, how to trust your gut when something feels off, and what it actually looks like to end a client relationship kindly but firmly. If you've ever kept a client you knew wasn't right because you felt like you had to, this one's for you. Make a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor [https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor] Website: https://www.ledgerleafbookkeeping.com/ [https://www.ledgerleafbookkeeping.com/] Instagram: @ledgerleaf https://www.instagram.com/ledgerleaf [https://www.instagram.com/ledgerleaf] Facebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/ [https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/] Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30min [https://calendly.com/brenna-ledgerleafbookkeeping/30min] Disclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.

Girl Write-offs: The Trouble With Creative Accounting

You formed your LLC. You paid the fee. You feel official, you feel protected — but there is a lot nobody tells you about what actually keeps that protection intact. In this episode, we are getting into the stuff I wish more business owners knew before they started mixing accounts, writing off everything in their Amazon cart, and arguing with their bookkeeper. Yes, we are talking about girl write offs. Yes, it gets honest. And yes, there is a Breaking Bad reference. This one is educational, a little spicy, and genuinely important — whether you have been in business for years or you are just getting started. Because when your books are right, your business is protected. And when your business is protected, you can focus on building it. Make a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor [https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor] Website: https://www.ledgerleafbookkeeping.com/ [https://www.ledgerleafbookkeeping.com/] Instagram: @ledgerleaf https://www.instagram.com/ledgerleaf [https://www.instagram.com/ledgerleaf] Facebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/ [https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/] Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30min [https://calendly.com/brenna-ledgerleafbookkeeping/30min] Disclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.

Sell Me Softly: Pain Point, Not Pressure Point

Early in my business, I got on a networking call that I have never forgotten. Not because it broke me, but because it built something. It set a standard I carry into every single client interaction I have now. In this Sell Me Softly episode, we are talking about the difference between identifying a pain point and weaponizing one. About what ethical selling actually looks like, and what it feels like to be on the wrong end of a sales conversation that uses your insecurities against you. If you have ever walked away from a pitch feeling smaller than when you started, this one is for you. And if you are building a business and figuring out how to sell... this one is for you too. Have a similar story? DM on Instagram, I'd love to hear it! @ledgerleaf Make a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor [https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor] Website: https://www.ledgerleafbookkeeping.com/ [https://www.ledgerleafbookkeeping.com/] Instagram: @ledgerleaf https://www.instagram.com/ledgerleaf [https://www.instagram.com/ledgerleaf] Facebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/ [https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/] Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30min [https://calendly.com/brenna-ledgerleafbookkeeping/30min] Disclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.

5 Steps for Starting a Business With No Money

So you want to start a business, but you have nothing in the bank to do it with. No budget for courses, coaches, or branding packages. Just you, an idea, and a whole lot of uncertainty about where to begin. In this first episode, I'm going back to the very beginning — my beginning — and walking you through the five steps that made the difference between building something real and just wishing I had. It starts in 2020, in the middle of a season of life I never saw coming, and it gets honest pretty quickly. This isn't a shortcut episode. It's not about overnight success or aggressive growth strategies. It's about what it actually looks like to build with intention when the odds feel stacked against you — and why that might be exactly the foundation you need. If you're at the start of something, or it feels like you're starting over, this episode was made for you. Check out Laura Costello https://www.lauracostelloart.com/ [https://www.lauracostelloart.com/]  Make a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor [https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editor] Website: https://www.ledgerleafbookkeeping.com/ [https://www.ledgerleafbookkeeping.com/] Instagram: @ledgerleaf https://www.instagram.com/ledgerleaf [https://www.instagram.com/ledgerleaf] Facebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/ [https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/] Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30min [https://calendly.com/brenna-ledgerleafbookkeeping/30min] Disclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.