Escuchar Less Chatter, More Matter: The Communications Podcast

When your team is 250 people strong, morale is shaky, and no one’s in the same physical location, how do you communicate a major organisational change—let alone get people on board with it? In this episode of Less Chatter, More Matter, we get a behind-the-scenes look at an award-winning change communication project Mel Loy delivered for a local government client navigating a complex transformation. With multiple senior leadership changes, ongoing remote work due to office renovations, and a lack of clarity around what the change meant in practice, the challenge was clear: connect and engage people effectively without face-to-face interaction. You get the step by step strategy developed to turn this situation around—starting with a clear focus on outcomes and a commitment to simple, practical, and human-centred communication. Along the way, you’ll pick up key tips on strategy versus tactics, making virtual events more interactive, and supporting speakers to deliver with confidence. Whether you’re a change leader, communicator, or team manager trying to reach and engage dispersed teams, this case study is full of actionable insights to help you do it better.  Tune in to learn what worked, what could be improved, and how creativity, clarity, and collaboration can turn a tough communication challenge into a big win. Enrol now for early bird pricing! Our 2025 Crisis Communication Skills Virtual Bootcamps are open for enrolment. Get in quick to secure your spot and discounted pricing. Find out more here [https://cornet-springtail-a9zg.squarespace.com/crisis-communication-bootcamp]. Links mentioned in this episode: * 90 minute Strategy Power Session [https://www.heymelcomms.training/strategy-power-session] * Public workshops and training [https://www.heymelcomms.training/public-workshops] * Less Chatter, More Matter - Mel’s book [https://www.lesschattermorematter.com/] * Topic in Ten - have your say! [https://us6.list-manage.com/survey?u=a4e0f5f80596568d857875e0d&id=13c1f31bdc] * Template packs [https://www.heymelcomms.training/shop] * Change Isn't Hard! - Mel's book [https://amzn.asia/d/09lYBUhD] * Sign up here to the fortnightly mail out of free resources! [https://training.us6.list-manage.com/profile?u=a4e0f5f80596568d857875e0d&id=89b2354fad&e=%5BUNIQID%5D&c=742f306292] Say hi! Follow me on LinkedIn [https://www.linkedin.com/in/melanieloy/]Find out what I'm up to Instagram [https://www.instagram.com/heymel.comms/]Check out my website [https://www.heymelcomms.training/] Ask a question [https://forms.gle/1W5aEvdAjFYKXXKv9]

If you’ve ever opened LinkedIn, stared at the blank post box, and thought, “What do I even say?”—this episode is for you. Fady Ramzy is an international digital communications consultant, LinkedIn top creator, and trainer for LinkedIn Top Voices. He’s passionate about helping professionals and leaders stop lurking and start leveraging LinkedIn to build an authentic, strategic personal brand. In this episode, Fady shares practical, no-fluff advice on how to show up online without feeling like a self-promoter. He unpacks his signature frameworks for consistent, human-first content—including the “3 specifics” and “3 Cs”—and shares how AI tools can support your creativity and workflow (without sounding robotic). We talk about: * Overcoming the fear of judgment and perfectionism * Why value matters more than volume * How to find your content sweet spot by blending personal stories with professional insights * The mindset shifts that help you stay consistent and connected on LinkedIn Whether you're a communicator, executive, small business owner, or just someone ready to show up more intentionally online, this episode will help you feel more confident, clear, and aligned in your content. Enrol now for early bird pricing! Our 2025 Crisis Communication Skills Virtual Bootcamps are open for enrolment. Get in quick to secure your spot and discounted pricing. Find out more here [https://cornet-springtail-a9zg.squarespace.com/crisis-communication-bootcamp]. Links mentioned in this episode: * Fady’s LinkedIn [https://www.linkedin.com/in/fadyramzy/] * Fady’s website [https://fadyramzy.com/] * 90 minute Strategy Power Session [https://www.heymelcomms.training/strategy-power-session] * Public workshops and training [https://www.heymelcomms.training/public-workshops] * Less Chatter, More Matter - Mel’s book [https://www.lesschattermorematter.com/] * Topic in Ten - have your say! [https://us6.list-manage.com/survey?u=a4e0f5f80596568d857875e0d&id=13c1f31bdc] * Template packs [https://www.heymelcomms.training/shop] * Change Isn't Hard! - Mel's book [https://amzn.asia/d/09lYBUhD] * Sign up here to the fortnightly mail out of free resources! [https://training.us6.list-manage.com/profile?u=a4e0f5f80596568d857875e0d&id=89b2354fad&e=%5BUNIQID%5D&c=742f306292] Say hi! Follow me on LinkedIn [https://www.linkedin.com/in/melanieloy/]Find out what I'm up to Instagram [https://www.instagram.com/heymel.comms/]Check out my website [https://www.heymelcomms.training/] Ask a question [https://forms.gle/1W5aEvdAjFYKXXKv9]

Let’s be real — restructures suck. They’re messy, stressful, and almost always handled poorly. But do they have to be? In this episode, we roll up our metaphorical comms sleeves and dig into why we keep getting restructures wrong (spoiler alert: it’s not just the org charts), and what communicators can actually do to help make them suck a little less. From the jargon-laden emails no one wants to read, to leaders ghosting their teams at the worst possible time, we break down the usual chaos and chaos-creators. We offer up smart, human-first strategies to bring clarity, empathy and actual sense to these corporate shake-ups. Because no, you can’t "comms" your way out of bad leadership — but you can help make the ride less bumpy. So if you’re a comms pro, change wrangler, or just someone who’s survived one too many restructures, hit play. It’s time to change how we talk about change.  Enrol now for early bird pricing! Our 2025 Crisis Communication Skills Virtual Bootcamps are open for enrolment. Get in quick to secure your spot and discounted pricing. Find out more here [/crisis-communication-bootcamp]. Links mentioned in this episode: * 90 minute Strategy Power Session [https://www.heymelcomms.training/strategy-power-session] * Public workshops and training [https://www.heymelcomms.training/public-workshops] * Less Chatter, More Matter - Mel’s book [https://www.lesschattermorematter.com/] * Topic in Ten - have your say! [https://us6.list-manage.com/survey?u=a4e0f5f80596568d857875e0d&id=13c1f31bdc] * Template packs [https://www.heymelcomms.training/shop] * Change Isn't Hard! - Mel's book [https://amzn.asia/d/09lYBUhD] * Sign up here to the fortnightly mail out of free resources! [https://training.us6.list-manage.com/profile?u=a4e0f5f80596568d857875e0d&id=89b2354fad&e=%5BUNIQID%5D&c=742f306292] Say hi! Follow me on LinkedIn [https://www.linkedin.com/in/melanieloy/]Find out what I'm up to Instagram [https://www.instagram.com/heymel.comms/]Check out my website [https://www.heymelcomms.training/] Ask a question [https://forms.gle/1W5aEvdAjFYKXXKv9]

What would you do if a client came to you and said they no longer needed your services, because they’re going to use ChatGPT instead? This is the situation today’s guest, Ana Pista, faced recently. If you don’t know Ana, start now! She’s the founder and CEO of Ardent Communications based in the Philippines. She’s a seasoned PR expert with more than two decades of experience, having honed her skills while working for big companies like HP and Microsoft. In this conversation, we cover how to deal with clients who want to use Artificial Intelligence (AI) instead of our services, using AI in our own practices, the ethical considerations, and so much more. If you work in comms, PR or marketing, and AI is encroaching on your world, you want to  listen to this one! Links mentioned in this episode: Follow Ana on LinkedIn: https://www.linkedin.com/in/ana-pista-apr-871742108/ [https://www.linkedin.com/in/ana-pista-apr-871742108/] Ardent Communications Inc.  * LinkedIn: https://www.linkedin.com/company/ardent-communications/ [https://www.linkedin.com/company/ardent-communications/] * Facebook: https://web.facebook.com/ArdentPR [https://web.facebook.com/ArdentPR]  AI Centre of Excellence (ACE)  * LinkedIn: https://www.linkedin.com/company/aicentreofexcellence/ [https://www.linkedin.com/company/aicentreofexcellence/] * Facebook: https://www.facebook.com/AICentreofExcellence/ [https://www.facebook.com/AICentreofExcellence/] Articles * ArdentComm advocates for responsible AI use in PR practices (Inquirer): https://technology.inquirer.net/140011/ardentcomm-advocates-for-responsible-ai-use-in-pr-practices [https://technology.inquirer.net/140011/ardentcomm-advocates-for-responsible-ai-use-in-pr-practices] * ArdentComm founder and CEO pushes ethical AI in PR (Inquirer): https://technology.inquirer.net/138713/ardentcomm-founder-and-ceo-pushes-ethical-ai-in-pr [https://technology.inquirer.net/138713/ardentcomm-founder-and-ceo-pushes-ethical-ai-in-pr]  Say hi! Follow me on LinkedIn [https://www.linkedin.com/in/melanieloy/]Find out what I'm up to Instagram [https://www.instagram.com/heymel.comms/]Check out my website [https://www.heymelcomms.training/] Ask a question [https://forms.gle/1W5aEvdAjFYKXXKv9]

Reputation takes years to build and only moments to break... and a lot of the time, it's due to something fairly simplistic that many wouldn't have planned for. In other times, it can be as signficant as a media storm, unethical behaviour or even worldwide crises.  No matter the issue, the real work comes after the crisis has been managed and dealt with. This is where the reputational recovery starts, and with it, the long-term work of rebuilding trust and restoring credibility. In this episode of Less Chatter, More Matter, we unpack the critical phases of reputation recovery, alongside giving you five key strategies to help organisations repair their reputations and reset for the future. With it, we show you how to navigate the recovery phase in a way that effectively rebuilds your brand rep, and sometimes, helps it emerge stronger. So, tune in now for the big tips! Crisis Communications Virtual Bootcamps  Open for enrolment now! Get early bird deals here [https://www.heymelcomms.training/crisis-communication-bootcamp]. Links mentioned in this episode: * 90 minute Strategy Power Session [https://www.heymelcomms.training/strategy-power-session] * Public workshops and training [https://www.heymelcomms.training/public-workshops] * Less Chatter, More Matter - Mel’s book [https://www.lesschattermorematter.com/] * Topic in Ten - have your say! [https://us6.list-manage.com/survey?u=a4e0f5f80596568d857875e0d&id=13c1f31bdc] * Template packs [https://www.heymelcomms.training/shop] * Change Isn't Hard! - Mel's book [https://amzn.asia/d/09lYBUhD] * Sign up here to the fortnightly mail out of free resources! [https://training.us6.list-manage.com/profile?u=a4e0f5f80596568d857875e0d&id=89b2354fad&e=%5BUNIQID%5D&c=742f306292] Say hi! Follow me on LinkedIn [https://www.linkedin.com/in/melanieloy/]Find out what I'm up to Instagram [https://www.instagram.com/heymel.comms/]Check out my website [https://www.heymelcomms.training/] Ask a question [https://forms.gle/1W5aEvdAjFYKXXKv9]