Your newsletter data is lying to you

Your newsletter data is lying to you

Bad news everyone: your newsletter's click data is total bullsh*t. We chat with Adam Ryan, the founder and CEO of Workweek to get to the bottom of his claims that more than 98% of newsletter "clicks" are bots. We dive into what it all means what you should be measuring. We also discuss... 📍 Building the local newsletter playbook with Michael Kauffman from the Catskill Crew 🤷 WTF are MCPs and why every ESP is launching them 🤝 B2B newsletter merger alert 🎧 Spotify is getting into the magazine game 💰 Beehiiv's new high score 👀 Kit's big announcement

Did Google just kill newsletters?

Bill O'Reilly said it best: "f*ck it, we'll do it live." We're (hey, it's Tyler and Louis) taking Letterland LIVE every Wednesday at 10 AM EST. We'll recap all the must-see breaking news, social posts and thought leadership from across the newsletter industrial complex. This week, we'll cover: -- AI is coming for Gmail -- The New Yorker discovers local newsletters -- Substack vs. everyone -- Newsletter Conference post-mortem -- Exclusive interviews with Nathan May, Founder of Feed Media & Max Tcheyan, Founder of Caper Media