Letter #22: The $528 Billion Opportunity

Letter #22: The $528 Billion Opportunity

What happens when a woman finally stops performing the version of herself that kept everyone else comfortable? In this letter, Vanessa makes herself the data point, tracing the moment she stopped playing roles that were never hers and what followed when she chose herself instead. Plus what's moving in the economy right now: the K-shaped split most people don't see coming, why women are building a $528 billion creator economy and not always capturing the revenue, and why in-person rooms are becoming the most valuable thing you can offer. ( this post [https://www.instagram.com/p/DY5zCgVmSBp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==] only took 30-minutes to make) Reflection at the end, the part that's easier to say out loud than write. / Glow Up Hour [https://docs.google.com/forms/d/e/1FAIpQLSc7ibdCFJSM4uIDfscV8wfzEsabm8nPERJgOgbpLHk9AOohrQ/viewform?usp=header] is my free monthly gathering. Founders, leaders, creators in the same room - building the dream while honoring the human. Join Letters From The In-Between: vanessasantos.kit.com [https://vanessasantos.kit.com/] Follow Vanessa: @vanessasantosleon [https://instagram.com/vanessasantosleon] About Vanessa Santos Leon: Vanessa invested 20+ years building empires. Then she chose the one thing she'd never fully claimed: herself. Letters from the In-Between is the unfiltered record of what that looks like. The rebuilding, the becoming, the refusal to shrink back into a version of herself that no longer fits. It is for the woman who is accomplished by every external measure and still feels the quiet pull of something more. Something she can't quite name yet. Vanessa names it for her. Strategic business architect. Founder. Keynote speaker. And the voice for women who are done building lives that don't belong to them. Build The Dream. Honor The Human.™

Letter #21: This Summer You Become Lethal.

This letter about recognizing that feeling ready is not a feeling at all but a choice. Letter #21 gives you 3 unlocks to make this the summer you become lethal. / Glow Up Hour [https://docs.google.com/forms/d/e/1FAIpQLSc7ibdCFJSM4uIDfscV8wfzEsabm8nPERJgOgbpLHk9AOohrQ/viewform?usp=header] is my free monthly gathering. Founders, leaders, creators in the same room - building the dream while honoring the human. Join Letters From The In-Between: vanessasantos.kit.com [https://vanessasantos.kit.com/] Follow Vanessa: @vanessasantosleon [https://instagram.com/vanessasantosleon] About Vanessa Santos Leon: Vanessa invested 20+ years building empires. Then she chose the one thing she'd never fully claimed: herself. Letters from the In-Between is the unfiltered record of what that looks like. The rebuilding, the becoming, the refusal to shrink back into a version of herself that no longer fits. It is for the woman who is accomplished by every external measure and still feels the quiet pull of something more. Something she can't quite name yet. Vanessa names it for her. Strategic business architect. Founder. Keynote speaker. And the voice for women who are done building lives that don't belong to them. Build The Dream. Honor The Human.™

Letter #20: You Are Not Behind. You Are Brewing.

You are not behind. You are brewing. And those two things feel identical from the inside — but only one of them is true. In this letter, Vanessa talks about the specific feeling of being on the verge of something massive that you can sense but can't yet see, why the people around you right now either protect that or drain it, and what she found when she printed out everything in her notes app and read it out loud. Plus the bow and arrow framework she keeps coming back to, and why the tension is not the problem. The reflection at the end is about what it actually means to protect the thing that's forming before the world gets a chance to weigh in on it. / Letters From The In-Between Some women don't fall apart. They just quietly outgrow everything they built. This is a podcast for her — the one who did everything right and still felt the ache of something missing. The one who held it all together so long she forgot what it felt like to come apart honestly. The one who isn't lost. She's just in the middle of becoming something the world doesn't have a name for yet. Every episode is a letter. Written and read by Vanessa Santos — founder, builder, and the woman who chose herself at the height of everything. Welcome to the in-between. You were always supposed to find it. Glow Up Hour [https://docs.google.com/forms/d/e/1FAIpQLSc7ibdCFJSM4uIDfscV8wfzEsabm8nPERJgOgbpLHk9AOohrQ/viewform?usp=header] is my free monthly gathering. Founders, leaders, creators in the same room - building the dream while honoring the human. Join Letters From The In-Between: vanessasantos.kit.com [https://vanessasantos.kit.com/] Follow Vanessa: @vanessasantosleon [https://instagram.com/vanessasantosleon] About Vanessa Santos Leon: Vanessa invested 20+ years building empires. Then she chose the one thing she'd never fully claimed: herself. Build The Dream. Honor The Human.™

Letter #19: The Universe Doesn't Care About Your Plans.

Vanessa's birthday didn't go as planned. At 2am, Elvis seized. She canceled everything and held him all night. It was the most perfect birthday she's ever had. This letter is about what happens when you stop fighting the unpredictable and let the universe show you what actually matters. About control, surrender, and the clarity that arrives when you finally stop resisting. And it's the announcement she's been building toward for weeks. Vanessa is co-hosting Thrive and Lead at AVANCE Global — a three-day women's leadership experience at the Bellagio in Las Vegas, September 14-16, with Patty Arvielo, Co-Founder and CEO of New American Funding. The room within the room. Built for the woman who is done playing small. Reflection at the end: the thing you're trying to control is usually the thing that, if you let it move the way it needs to move, will show you exactly what you needed to see. / Glow Up Hour [https://docs.google.com/forms/d/e/1FAIpQLSc7ibdCFJSM4uIDfscV8wfzEsabm8nPERJgOgbpLHk9AOohrQ/viewform?usp=header] is my free monthly gathering. Founders, leaders, creators in the same room - building the dream while honoring the human. Join Letters From The In-Between: vanessasantos.kit.com [https://vanessasantos.kit.com/] Follow Vanessa: @vanessasantosleon [https://instagram.com/vanessasantosleon] About Vanessa Santos Leon: Vanessa invested 20+ years building empires. Then she chose the one thing she'd never fully claimed: herself. Letters from the In-Between is the unfiltered record of what that looks like. The rebuilding, the becoming, the refusal to shrink back into a version of herself that no longer fits. It is for the woman who is accomplished by every external measure and still feels the quiet pull of something more. Something she can't quite name yet. Vanessa names it for her. Strategic business architect. Founder. Keynote speaker. And the voice for women who are done building lives that don't belong to them. Build The Dream. Honor The Human.™

Letter #18: Happy Birthday To Us.

This letter is about the many versions Vanessa played before she remembered she was also allowed to be the author. The eldest daughter. The survivor. The wife. The corporate climber. The business partner. The friend. It's about what it actually cost to leave. And why the hardest part wasn't the grief, it was disappointing people she loved. It's about late bloomers. What we really are. And why that's not something to be ashamed of. And it's about pride. The pride that lives in the fact that you kept your heart open when everything you survived could have made you cold. Trust faith more than fear. That's the birthday wish. Happy birthday to me and to us. / Glow Up Hour [https://docs.google.com/forms/d/e/1FAIpQLSc7ibdCFJSM4uIDfscV8wfzEsabm8nPERJgOgbpLHk9AOohrQ/viewform?usp=header] is my free monthly gathering. Founders, leaders, creators in the same room - building the dream while honoring the human. Join Letters From The In-Between: vanessasantos.kit.com [https://vanessasantos.kit.com/] Follow Vanessa: @vanessasantosleon [https://instagram.com/vanessasantosleon] About Vanessa Santos Leon: Vanessa invested 20+ years building empires. Then she chose the one thing she'd never fully claimed: herself. Letters from the In-Between is the unfiltered record of what that looks like. The rebuilding, the becoming, the refusal to shrink back into a version of herself that no longer fits. It is for the woman who is accomplished by every external measure and still feels the quiet pull of something more. Something she can't quite name yet. Vanessa names it for her. Strategic business architect. Founder. Keynote speaker. And the voice for women who are done building lives that don't belong to them. Build The Dream. Honor The Human.™