Building an Identity

Scouting the Competition

This month on LMS we briefly reflect on the new team name and crest and breakdown our soon to be League One Opponents, looking for things to emulate or avoid as we build our own club.   Theme: ROCKY TOP by Jason Shaw, licensed under a Attribution 3.0 United States License.

Contending for Titles

Rick is joined by Irish Mike to break down the 2021 USL League One cup final between Union Omaha and Greenville Triumph and identify elements for Lexington to emulate. 0:00 Mike's First Impressions on USL League One 13:57 Greenville 19:15 Omaha 24:05 What can Lexington Emulate 32:24 Setting Fan Expectations 45:49 Community & Team Integration Theme: ROCKY TOP by Jason Shaw, licensed under a Attribution 3.0 United States License.

Finding Players

This session we cover how USL League One sees itself and 3 player profiles or archetypes that successful teams target. We then talk about how Lexington can use its natural geographic advantages to target these player types for their inaugural season and beyond. Intro/Outro ROCKY TOP by Jason Shaw, licensed under a [http://www.audionautix.com/]Attribution 3.0 United States License [https://creativecommons.org/licenses/by/3.0/us/].

Hiring a Coach

This session we cover five potential coaching candidates and why they make good or unlikely signings for Lexington's new professional team. Intro/Outro ROCKY TOP by Jason Shaw, licensed under a [http://www.audionautix.com/]Attribution 3.0 United States License [https://creativecommons.org/licenses/by/3.0/us/].

Building an Identity

How do you build an authentic identity for a club, and what should Lexington's identity be? Case Studies - St Pauli - 2:18 ; Forest Green Rovers - 4:30 ; AFC Wimbledon - 5:58 ; Domestic Inspiration - 8:43 What Makes a Good or Bad Brand - 12:15 3 Ideas for Lexington - 16:16 Intro/Outro ROCKY TOP by Jason Shaw, licensed under a [http://www.audionautix.com/]Attribution 3.0 United States License [https://creativecommons.org/licenses/by/3.0/us/].