Chris Marks — The Perfect Storm in EUC

David Greschler — Microsoft App-V’s 20-Year Run

David Greschler, CEO & Co-Founder of NomadGo and one of the original founders of Softricity, joins Jason E. Smith to discuss the early days of application virtualization, the evolution of App-V, and the innovation he’s focused on today. They look back at how Softricity started, why software delivery was such a major challenge for IT teams, and how the need for simpler, more reliable application management helped shape what later became Microsoft App-V. The conversation also connects that history to today’s Windows application challenges. Jason and David discuss why many enterprise apps are still business-critical, how modern solutions like FlexApp and FlexApp Sandbox are helping IT teams move forward, and how David’s work at NomadGo is using computer vision and AI to solve real-world inventory problems. Computer History Museum: https://computerhistory.org/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZPLWRzTWFWMER1UFR0cGRIekZsTFFXeVhNQXxBQ3Jtc0tudmlpZllSRGlETlRoajFLYnNtcTA1VlVtajRuTzZhYUU3bkdiM2FSc0JkMldfbGNiMld0QWlYb1M5c1N3eUMtTTJxNGJqZ2xwQUl1ZVNEME1BdEYteTR3ZVhiTWYxSmNKS2MzMjIyc0ZoLUZKNDI3UQ&q=https%3A%2F%2Fcomputerhistory.org%2F&v=c4OGvBDlNEY] FlexApp One:    • Introducing FlexApp One by Liquidware – Ap...  [https://www.youtube.com/watch?v=p8A_wsex8Ac] NomadGo https://www.nomad-go.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3ZCTnJpajN4clk2S05iajRMWEJkclZGWU1QUXxBQ3Jtc0tsdU5fWGhndXk1cjJFTGVmenJ0ZEp5LUZ3UE5lTWlvbFViTVlOemprbW1PMWw0bnRTOS1WR2xBT1A0SHRzU0M0MXZROFVYUDFsUzdtR3BsM3lJY3ZjVEFUdzkwWC1oRWxHdmdIM28zZlE3UmRIZUJhNA&q=https%3A%2F%2Fwww.nomad-go.com%2F&v=c4OGvBDlNEY] Discuss on our Slack Community: https://join.slack.com/t/liquidwareco... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbF9vMWdOYVY5SXNvTVQydGJQUlY2WDJDZDlLd3xBQ3Jtc0trTTN3el9jdmV4RmdxTFFUYkV6dlhEangtYks0WURTSU5YMkNmNExIaEc5TnFESVAzUWtpLVpCOUlpOUJLUlZta2xVY3JPTmZmVXp1d2JnZHdaSmpDU21na1M3LU42VnVjVlJzeWUtWEVhTGRpSzR1OA&q=https%3A%2F%2Fjoin.slack.com%2Ft%2Fliquidwarecommunity%2Fshared_invite%2Fzt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecw&v=c4OGvBDlNEY] Liquidware Chats is a monthly podcast dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL. Visit our web site: Website: https://www.liquidware.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDNsWlZuR0NEWHh3VHEybWdzRDBPTXhwb1FPQXxBQ3Jtc0tsaEhmS1NuTXVWMFk3WWNiR3d1c0VTY0hwb0l0UWFuZjRkblQ3dU1YcmZhQlNERzZxN1d2QldhcTVRUmVWUFZoRXlfeHNWelpfajM2c1RjelEzVG5pUmUzcTluLUVsRnZoQTk0UU5aSzAzUDR3ZmxjOA&q=https%3A%2F%2Fwww.liquidware.com%2F&v=c4OGvBDlNEY] Read our Blog: Blog: https://blog.liquidware.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazJjY3JRalBCTXRqYUVUVHdId0ZMZWtIMXZlZ3xBQ3Jtc0tsVHhKcXh1LUg0WURwVV9QLVFCMUJ4TTNlbDBtMUxfS08wbExBbTBINkRIeks1bzIzMXBCNWR0eEplZjVRZjJEV0FKTlE0ekZ3TXNDMVo0MEo5T2dIcTkxMU9WSjBIWjJBS19keUpMNEZQMjlFSjJjMA&q=https%3A%2F%2Fblog.liquidware.com%2F&v=c4OGvBDlNEY]

Brian Madden — You Can't Automate Your Way to Intelligence

Brian Madden wrote The VDI Delusion in 2012 and called out an entire industry for believing its own marketing. Fourteen years later, he's a VP and Futurist at Citrix, and he thinks we're making the same mistake with AI.  In this episode of Liquidware Chats, Brian joins James and  introduces his "Cognitive Stack" framework and makes the case that everything we do in end user computing today sits in the bottom 20% of where AI value actually lives.  The real transformation is happening in the 80% that was previously invisible: the thinking, reasoning, and decision-making inside knowledge workers' heads. We dig into why corporate AI initiatives keep showing disappointing ROI while individual workers with a $20/month subscription are saying it changed everything.  Brian explains how he uses AI as a cognitive extension, why he predicted this shift wouldn't happen until 2027 and was wrong by over a year, and what software development's rapid AI adoption tells us about what's coming for all knowledge work. We also get into the hard questions for EUC. If traditional applications become "compatibility layers," where do you apply your security policies? What happens to DLP when you're dealing with tokens instead of packets? And why does none of this work if the infrastructure foundation isn't solid?  Whether you're an IT leader, a vendor, or someone trying to figure out where AI fits in your stack, this one will reframe how you think about it. Discuss on our Slack Community:  https://join.slack.com/t/liquidwarecommunity/shared_invite/zt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecw Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.

Bill Gray — From Basement Labs to AI: 14 Years of EUC

Bill Gray, VP of Platform Services at Citrix, joins James 14 years after they worked together doing hands-on EUC consulting. They discuss what's changed, what hasn't, and where EUC is heading. Bill explains how Platform Services acts as the ""glue"" across Citrix's product pillars and breaks down Citrix Adrien: the AI assistant now in public preview for all Citrix cloud customers. Key insight: Citrix is deliberately holding back on AI actions until they validate that answers are correct. GA expected Q2 2026, with on-prem support later in the year. Also covered: why profiles still cause problems, the shift to cloud and SaaS, product currency challenges, and Bill's predictions for EUC in 2026. 0:00 - Teaser 0:29 - Introduction 0:58 - EUC Then vs. Now: What’s Stayed the Same 5:46 - Biggest Changes: Cloud, SaaS, and Growing Complexity 13:17 - What Platform Services does at Citrix 17:19 - Citrix Adrien Overview: AI for Admin Workflows 22:42 - Guardrails: Recommendations Now, Actions Later 27:10 - How to Access + GA Timeline 33:20 - AI Beyond Support: Upgrades, Currency, and Risk Reduction 38:21 - 2026 Predictions: AI Expansion + Browser-based Future 42:11 - Conclusion Discuss on our Slack Community:  https://join.slack.com/t/liquidwarecommunity/shared_invite/zt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecw Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL. Visit our web site: Website: https://www.liquidware.com Read our Blog: Blog: https://blog.liquidware.com Connect with us on social media: YouTube: (You are here so click subscribe to get notification of new videos!) Facebook: https://www.facebook.com/Liquidware Twitter: https://twitter.com/liquidware LinkedIn: https://www.linkedin.com/company/liquidware-labs

Chris Walker & Jack Smith: 15 Seconds x 1,000: Why IT Automates Everything

Jack Smith and Chris Walker, SME's for FlexApp and Stratusphere UX, join James O'Regan to discuss the idea behind Liquidware Sparks: small, field built utilities that save real time, fast. Sparks are about less clicking, more repeatable wins, and a clear path from prototype to product. We talk about the “15 seconds x 1,000” mindset, why PowerShell still matters, and how one-button automation (like running 150 checks in seconds) helps teams move quicker without cutting corners. We also get into AI-assisted “vibe coding” reality: it speeds up prototyping, but testing and customer validation still do the heavy lifting. 00:00 - Teaser 00:33 - Introduction 00:55 - What is a Liquidware Spark? 04:12 - PowerTools for Stratusphere UX 07:24 - PowerTools for ProfileUnity  11:48 - Vibe Coding in Claude 19:11 – Where to Ask Questions and Post Ideas  19:58 - Sparks in the Works  29:50 - The Future of Sparks 32:49 - Conclusion Liquidware Sparks:  https://www.liquidware.com/resources/liquidware-sparks Discuss on our Slack Community:  https://join.slack.com/t/liquidwarecommunity/shared_invite/zt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecw Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL. Visit our web site: Website: https://www.liquidware.com Read our Blog: Blog: https://blog.liquidware.com Connect with us on social media: YouTube: (You are here so click subscribe to get notification of new videos!) Facebook: https://www.facebook.com/Liquidware Twitter: https://twitter.com/liquidware LinkedIn: https://www.linkedin.com/company/liquidware-labs

Chris Marks — The Perfect Storm in EUC

Chris Marks, Principal Outbound Product Manager at Parallels, joins James O'Regan to discuss the seismic shifts happening in End User Computing. From vendor licensing changes creating a "perfect storm" to the reality of cloud repatriation, this conversation covers what's actually happening in enterprise IT right now. Chris Marks has over 20 years in End User Computing, starting with Citrix Metaframe 1.8. He's been involved with E2EVC (formerly PubForum) from its inception and has worked at Citrix Platinum partners, Nutanix, and now Parallels, where he bridges product development with real-world customer feedback. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL. Visit our web site: Website: https://www.liquidware.com Read our Blog: Blog: https://blog.liquidware.com Connect with us on social media: YouTube: (You are here so click subscribe to get notification of new videos!) Facebook: https://www.facebook.com/Liquidware Twitter: https://twitter.com/liquidware LinkedIn: https://www.linkedin.com/company/liquidware-labs 00:00 - Introduction 00:58 - What is an Outbound Product Manager? 03:38 - Chris's journey from Lotus Notes trainer to EUC expert 06:31 - The perfect storm: vendor pricing changes reshaping EUC 09:25 - Cloud first vs. hybrid reality 14:31 - Windows 10 end of support: why haven't organizations moved? 25:26 - Login performance horror stories 30:35 - User experience inconsistency challenges 33:56 - The future of EUC and AI's impact 43:05 - AI agents and virtual desktops