LitiCast Podcast

Without an effective marketing strategy, personal injury law firms simply can’t grow. But where should you start? And how has COVID-19 changed the landscape, if at all? We asked Gyi Tsakalakis (AttorneySync), Chris Dreyer (Rankings.io), Dave Thomas (Law Tigers), Chris Princis (CAMG), and Alyssa Esker (Crisp Video) to shed light on what personal injury law firms should be doing now with their marketing to ensure future success. For even more tips, download our free Personal Injury Law Firm Marketing Guide [https://www.litify.com/resources/personal-injury-marketing/], which includes contributions from all of our panelists.

Kaufman Law Firm [https://www.kaufmanlawfirm.com/]'s Director of Marketing Operations Technology Whitney Barnard joins Litify Customer Success Manager Eleanor Fitzgerald to discuss technology adoption and the impact on client experience. Watch the full episode and read the recap here [https://www.litify.com/liticast/technology-adoption-client-experience-kaufman-law/].

Esquire Bank's Ari Kornhaber and Kyall Mai join LitiCast to share with us some of the issues they see arising in the industry particularly for contingency fee law firms and why case inventory valuation and financial forecasting is key in the current environment. We also discuss Esquire Insights, a free Litify integration for valuing your case inventory. Watch the conversation and read the highlights here [https://www.litify.com/liticast/forecasting-value-case-inventory-esquire-bank/].

Ed Herman, managing partner of Brown & Crouppen Law Firm, joined LitiCast to discuss how legal marketing has changed and the importance of creating an authentic, relatable brand. The star of “Ed Versus [https://www.youtube.com/watch?v=VlSfBIckvXE&list=PLa4AciyqjMOTbI73cZ5wB9PMuCaCWAimC]” and “3 Lawyers Eating Sandwiches [https://www.youtube.com/watch?v=_1uFQyVzlI8&list=PLa4AciyqjMOTceGkz9XlAs6awUHgDURsy],” the popular YouTube series, shares why law firms need to create content that consumers actually want to consume, and offers his tips for memorable middle-of-the-funnel marketing. Watch the conversation, or read the highlights her [https://www.litify.com/liticast/evolution-legal-marketing-ed-herman/]e.

Gyi Tsakalakis of AttorneySync [https://www.attorneysync.com/] and Litify VP of Growth Jon Robinson discuss how to accurately measure your law firm’s marketing ROI. They offer tips for tracking every piece of marketing collateral to determine what is truly driving new business for your law firm. Read the recap and watch the full episode here [https://www.litify.com/liticast/closing-loop-marketing-roi-gyi-tsakalakis/].