Being Fit Doesn’t Mean You’re Healthy | James Cooper
Being fit doesn’t necessarily mean you’re healthy.
In this episode of the LiveMore Podcast, I sit down with James Cooper, founder of BTX in Hampstead, nutrition graduate from King's College London, and third Dan black belt in Brazilian jiu-jitsu, to explore why modern health and fitness culture may be failing more people than ever.
Despite having more gyms, more supplements, more information, and more “health hacks” than any generation before us…
People are still exhausted, overweight, burnt out, inflamed, injured, and ageing poorly.
I’ve known James for over 20 years, and he’s one of the very few people in the fitness industry I genuinely respect because he actually lives what he teaches.
This conversation goes far beyond aesthetics.
We explore longevity, VO₂ max, ultra-processed foods, obesity, gut health, muscle mass, movement quality, martial arts, Japanese culture, supplementation, discipline, purpose, and why so many people are training completely wrong.
In this episode, we cover:
• Why cardiovascular fitness and VO₂ max are among the strongest predictors of longevity
• Why strength training becomes more important as we age
• Why most people destroy themselves in training instead of training intelligently
• The truth about GLP-1 drugs including Ozempic and Wegovy
• The impact of ultra-processed foods, emulsifiers, and artificial ingredients
• Why protein matters, but fibre and gut health may matter even more
• Why Japanese culture produces some of the healthiest and longest-living people in the world
• The psychology behind obesity, binge eating, and sustainable transformation
• The role of supplements including creatine, omega-3, magnesium, taurine, NMN, and vitamin D
• Why movement quality and martial arts build real-world athleticism
• Why success without health ultimately means very little
One of the most powerful moments in the episode:
“If someone steps out of a Ferrari but they’re unhealthy… people don’t truly see that as success anymore.”
About James Cooper
James Cooper is the founder of BTX, a performance-focused gym in Hampstead, North London. He studied nutrition at King’s College London and has over two decades of experience in strength training, body transformation, martial arts, and performance coaching.
Connect with James
Instagram: @jamescooperbtx
Website: BTX London [https://www.btxlondon.com/?utm_source=chatgpt.com]
Independent Supplement Verification Resources
• Labdoor [https://labdoor.com/?utm_source=chatgpt.com]
• ConsumerLab [https://www.consumerlab.com/?utm_source=chatgpt.com]
• NSF Certified for Sport [https://www.nsfsport.com/?utm_source=chatgpt.com]
• Informed Choice / Informed Sport [https://choice.wetestyoutrust.com/?utm_source=chatgpt.com]
• USP Verified [https://www.usp.org/verification-services/verified-mark?utm_source=chatgpt.com]
Connect with me
Instagram: @biohackrob
All links: BioHackRob Linktree [https://linktr.ee/BioHackRob?utm_source=chatgpt.com]
If you enjoyed this episode, please follow the podcast, leave a rating, and share it with someone who would benefit from it.
Disclaimer:
This podcast is intended for educational and informational purposes only and should not be considered medical advice. Always consult with a qualified healthcare professional before making changes to your diet, supplementation, medication, or exercise routine.
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