LoSasso Integrated Marketing
Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.
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9 episodios
Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It
Discover how B2B micro-influencers drive authentic engagement and real product demand in industrial marketing. Expert strategies on creator-led insights.
Collaborations & Community: Conversations that Move Automation Forward
Trusted Voices: How Peer-to-Peer Content is Reshaping B2B Marketing
Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.
From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead
Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.
Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion
B2B marketing meets B2C brand passion! In this episode, Scott LoSasso and David Fabbri reveal how emotional branding, data-driven storytelling, and influencer strategies are transforming B2B growth.
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