Lowcountry Revolutionaries
Send us Fan Mail [https://www.buzzsprout.com/2512710/fan_mail/new] After more than 20 years as a finance and accounting leader—including her role as Plant Controller at a Charleston manufacturing facility—Roxana Massie walked away from corporate stability in late 2021 after losing her job to chase entrepreneurship. Then life hit hard: health challenges, a serious car accident, and circumstances that forced her to close the business she had poured everything into. In this raw and inspiring conversation, Roxana shares the painful setbacks, the lessons from rebuilding after losing it all, and her powerful comeback. Today she’s a bilingual marketing consultant with Cumulus Media, founder of Spanglish Connector (powered by the Spanglish Small Business Association), and the creator of Latina Pitch Live—a platform designed to help not just the Latino entrepreneurship market but also other underrepresented small business founders to pitch, scale, and thrive in the Lowcountry and beyond. Bill and Roxana talk about the real cost of entrepreneurship, the importance of community for bilingual and multicultural founders, and how she’s turning personal adversity into a movement that lifts up the next wave of Chucktown startups. If you’ve ever had to start over—professionally or personally—this episode will remind you why resilience, connection, and the right support system are everything in the Lowcountry entrepreneurial journey. Key Topics: * Transitioning from corporate finance to full-time entrepreneurship * Navigating health setbacks, business closure, and rebuilding * Building Spanglish Connector and Latina Pitch Live for underrepresented founders * The power of bilingual marketing and community in Charleston’s startup ecosystem Intro pre-roll Outro post-roll Wear the Movement — Support NeoHERO Official Lowcountry Revolutionaries merch is now live: soft tees and sharp trucker caps built for dock walks, King Street hustles, and the everyday grind of building in Charleston. Every royalty is split with NeoHERO Foundation — our Lowcountry 501(c)(3) partner equipping first responders with neonatal resuscitation training and life-saving NeoPACK™ equipment. Wear the movement. Back the heroes who protect the tiniest lives. Help keep these raw founder stories free for qualified local entrepreneurs. Also available: Lowcountry Wisdom — the official book compiled from the best lessons on the show. Paperback & Kindle → https://www.amazon.com/dp/B0H2KS5S71 👉 Shop the merch: https://launcheforce.com/shop/lowcountry-revolutionaries/?utm_source=buzzsprout&utm_medium=episode_shownotes&utm_campaign=neohero-partnership-2026&utm_content=wear-the-movement [https://launcheforce.com/shop/lowcountry-revolutionaries/?utm_source=buzzsprout&utm_medium=episode_shownotes&utm_campaign=neohero-partnership-2026&utm_content=wear-the-movement]
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