#22 - Building more variety into your content

#23 - Polishing, procrastination, and promoting the work

(00:00) Intro (01:03) Audience involvement in streams (03:36) Being an entertainer (10:03) Three word prompt YouTube video (14:03) What voice to use in front of the camera (18:22) YouTube on top of everything else (21:46) Collecting and analyzing reference (26:40) Promoting the work (29:02) Business and marketing is creative (34:40) Getting going when you're procrastinating (42:36) Experimenting with free brushes (47:29) Prioritizing (49:22) Wrapping up Contact us on ⁠⁠⁠⁠⁠⁠⁠⁠@makenowthinklater⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/makenowthinklater/] or send as an email at ⁠⁠⁠⁠⁠⁠⁠⁠hi@makenowthinklater.com⁠⁠⁠⁠⁠⁠⁠⁠ [hi@makenowthinklater.com]. Recorded on the 13th of September 2023 Links * ⁠Ben's 3rd video [https://www.youtube.com/watch?v=2fIuHQ4_V9Y] * ⁠⁠⁠⁠⁠⁠Ben's YouTube⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@beneblendesign] * ⁠⁠⁠⁠⁠⁠⁠⁠Ben's instagram⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/ben_eblen_design/] * ⁠⁠⁠⁠⁠⁠⁠⁠Ben's website⁠⁠⁠⁠⁠⁠⁠⁠ [https://beneblen.com/] * ⁠⁠⁠⁠⁠⁠⁠⁠Francis' twitter⁠⁠⁠⁠⁠⁠⁠⁠ [https://twitter.com/francislidotnet] * ⁠⁠⁠⁠⁠⁠⁠⁠Francis' website⁠⁠⁠⁠⁠⁠⁠ [https://francisli.net/] * ⁠Keepon [https://getkeepon.com/]

#22 - Building more variety into your content

(00:00) Intro (00:28) Ben's 2nd YouTube video results (04:09) Three word prompt challenge for the next vid (11:00) Having more variety in your channel (14:14) Summarising the new video idea, and systematising video editing (18:02) The need to be solving puzzles (20:46) Rebuilding Keepon (22:21) Procrastination as a signal and working on what you can't stop thinking about (25:19) Content on what you're doing anyway (30:58) What can you do week in, week out (34:27) Building the habit of saying what you're doing (35:40) Working together (37:56) Being an expert in something (41:09) Relearning the same lessons & wrapping up Contact us on ⁠⁠⁠⁠⁠⁠⁠@makenowthinklater⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/makenowthinklater/] or send as an email at ⁠⁠⁠⁠⁠⁠⁠hi@makenowthinklater.com⁠⁠⁠⁠⁠⁠⁠ [hi@makenowthinklater.com]. Recorded on the 10th of August 2023 Links * Ben's 2nd video [https://www.youtube.com/watch?v=zU75oVnCaEA] * ⁠⁠⁠⁠⁠Ben's YouTube⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@beneblendesign] * ⁠⁠⁠⁠⁠⁠⁠Ben's instagram⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/ben_eblen_design/] * ⁠⁠⁠⁠⁠⁠⁠Ben's website⁠⁠⁠⁠⁠⁠⁠ [https://beneblen.com/] * ⁠⁠⁠⁠⁠⁠⁠Francis' twitter⁠⁠⁠⁠⁠⁠⁠ [https://twitter.com/francislidotnet] * ⁠⁠⁠⁠⁠⁠⁠Francis' website⁠⁠⁠⁠⁠⁠ [https://francisli.net/] * Keepon [https://getkeepon.com]

#21 - Grand plans and 20 hours of focused work

We hope you enjoy this one, we love hearing your feedback, questions, and suggestions! Contact us on ⁠⁠⁠⁠⁠⁠@makenowthinklater⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/makenowthinklater/] or send as an email at ⁠⁠⁠⁠⁠⁠hi@makenowthinklater.com⁠⁠⁠⁠⁠⁠ [hi@makenowthinklater.com]. Links * ⁠⁠⁠⁠Ben's YouTube⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@beneblendesign] * ⁠⁠⁠⁠⁠⁠Ben's instagram⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/ben_eblen_design/] * ⁠⁠⁠⁠⁠⁠Ben's website⁠⁠⁠⁠⁠⁠ [https://beneblen.com/] * ⁠⁠⁠⁠⁠⁠Francis' twitter⁠⁠⁠⁠⁠⁠ [https://twitter.com/francislidotnet] * ⁠⁠⁠⁠⁠⁠Francis' website⁠⁠⁠⁠⁠ [https://francisli.net/] * The Fillthy Plugin⁠⁠ [⁠https://makenowthinker.gumroad.com/l/wlfko?layout=profile] * Deep work by Cal Newport [https://amzn.to/3SbKy5R] * Badass by Kathy Sierra [https://amzn.to/3MjrAXd] * US Airforce average seat [https://medium.com/continuousdelivery/no-one-size-fits-all-d7ad0a8cbe7b] * Adam Savage Youtube [https://www.youtube.com/channel/UCiDJtJKMICpb9B1qf7qjEOA] (00:00) - Intro (00:49) - Ben's grand plans (11:10) - Francis' grand plans (20:39) - Evergreen content (21:46) - Space for creativity (25:53) - Office "families" (29:04) - Having slack in the system (30:28) - Optimising vs delaying optimising (33:53) - Prioritising your 20 hours (37:16) - Sharing cause you like your friends (38:57) - Wrapping up

#20 - Small bets to navigate the content game

In this one we talk about the concept of small bets. That is breaking down your content, business, or product ideas into smaller pieces so you can learn from them quicker. Think about having a portfolio of many small bets vs having a portfolio of few large bets. Luck works in your favour when you have many bets because of the law of large numbers! Getting good at content is about experimentation. What works for others many not work for you and it's so dependent on you, your voice, and your audience. Our first Make Now Think Later product small bet is a photoshop plugin! It's linked below. We hope you enjoy this one, we love hearing your feedback, questions, and suggestions! Contact us on ⁠⁠⁠⁠⁠@makenowthinklater⁠⁠⁠⁠⁠ [https://www.instagram.com/makenowthinklater/] or send as an email at ⁠⁠⁠⁠⁠hi@makenowthinklater.com⁠⁠⁠⁠⁠ [hi@makenowthinklater.com]. Links * The FIllthy Plugin [⁠https://makenowthinker.gumroad.com/l/wlfko?layout=profile] * ⁠⁠⁠Ben's YouTube⁠⁠⁠⁠⁠ [https://www.youtube.com/@beneblendesign] * ⁠⁠⁠⁠⁠Ben's instagram⁠⁠⁠⁠⁠ [https://www.instagram.com/ben_eblen_design/] * ⁠⁠⁠⁠⁠Ben's website⁠⁠⁠⁠⁠ [https://beneblen.com/] * ⁠⁠⁠⁠⁠Francis' twitter⁠⁠⁠⁠⁠ [https://twitter.com/francislidotnet] * ⁠⁠⁠⁠⁠Francis' website⁠⁠⁠⁠ [https://francisli.net/] (00:00) - Intro (00:39) - The Fillthy plugin (02:16) - Describing small bets (06:20) - The Kelly Criteron (09:29) - Small bets in content (14:51) - Breaking out of what's working (18:17) - Conserving energy (22:10) - You still need to consume content (24:59) - Staying curious (26:57) - Consistently making small bets (30:11) - Fear of alienating when experimenting

#19 - 100k YouTube views in 1 week: Behind the scenes

Ben's first YouTube video is out! It's been a week and by all objective measures (that we should probably not be thinking too hard about) it's been a success! 100k views in the first week and the comments have been nothing but supportive. We talk about what went into making this first video. How it took a lot of rewatching and rerewatching to make it feel snappy, and how a lot of the magic was in the edit and in "killing your darlings". YouTube is a different beast than Instagram. Being so searchable and just with the way the platform is designed, it incentivises more evergreen content — different from Instagram where things feel a bit more fleeting. The biggest thing that went into it was weeks and months of developing taste by consuming all things YouTube, and all things about making YouTube. Figuring out what you like and don't like. Figuring out what's worked for other people and seeing what parts of those you can take for yourself and you feel will work for you and your context. Keep it focused on the narrative and the problem. Avoid trying to add all the things that would be nice but are actually not part of the core problem. Edit, edit, edit. Rewatch. Get fresh eyes. Get other's opinions. Edit, edit, edit. Note: this is actually episode 18, and episode 18 is episode 19. We hope you enjoy this one, we love hearing your feedback, questions, and suggestions! Contact us on ⁠⁠⁠⁠@makenowthinklater⁠⁠⁠⁠ [https://www.instagram.com/makenowthinklater/] or send as an email at ⁠⁠⁠⁠hi@makenowthinklater.com⁠⁠⁠⁠ [hi@makenowthinklater.com]. Links * ⁠Ben's first YouTube video⁠ [https://www.youtube.com/watch?v=DwC-4TEde_4] * ⁠⁠Ben's YouTube⁠⁠⁠⁠ [https://www.youtube.com/@beneblendesign] * ⁠⁠⁠⁠Ben's instagram⁠⁠⁠⁠ [https://www.instagram.com/ben_eblen_design/] * ⁠⁠⁠⁠Ben's website⁠⁠⁠⁠ [https://beneblen.com/] * ⁠⁠⁠⁠Francis' twitter⁠⁠⁠⁠ [https://twitter.com/francislidotnet] * ⁠⁠⁠⁠Francis' website⁠⁠⁠⁠ [https://francisli.net/] (00:33) Ben's Youtube Video is released (04:27) Rewatch, edit, sleep, repeat (06:27) How to think vs how tos (09:13) Giving yourself a deadline (or not) (10:52) YouTube incentivises evergreen content (13:06) Ideas for a next video? (15:14) Idea, thumbnail, and transformation (21:14) Spitballing YouTube ideas for Francis (31:30) Developing a taste is key (34:11) Focusing on the problem and avoiding scope creep (38:10) Combining contract work with streaming (41:02) Draw it in your style (42:37) Quick update on Francis' work and wrapping up