Marketing Tomorrow
In this third episode of Marketing Tomorrow, host Nelly Meunier welcomes Antoine Dumas-Martin, co-founder of Kiplink, to uncover why so many AI projects — especially in marketing — fail, and how a lack of education is the real reason behind it. 👉 What you’ll learn in just 15 minutes: * Why 95% of AI projects fail (and how to avoid that) * The #1 mistake marketers make with generative AI * What makes AI non-deterministic — and why it matters * How to turn hallucinations into reliable tools * Why education is your most powerful marketing asset * How to build trust in the AI era — with tech and humans ✨ Best quote: “AI doesn’t have common sense. But you do. Use it.” 🎙 Marketing Tomorrow brings you short, powerful conversations with top marketers and innovators — one big tip at a time.
4 episodios
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