#046 - Facebook Ad Strategies That Fail and Succeed! ❌✅

#046 - Facebook Ad Strategies That Fail and Succeed! ❌✅

In this episode, host Kerry, a Facebook marketing expert and seven-figure business owner, shares key tips on optimizing ad strategies. She highlights why avoiding logos on images can improve campaign performance and explains the pitfalls of Facebook-recommended formats like carousel ads. With over 14 years of experience, Kerry stresses the importance of split testing to find what works. Tune in for actionable insights to elevate your Facebook ads and drive business success! Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone timestamps 00:00:00 - Introduction 00:00:32 - Facebook Ad Types 00:01:14 - Campaigns That Don't Work 00:01:56 - E-commerce Campaigns 00:03:32 - Carousel Ads in Detail 00:06:00 - Collections Ads 00:06:51 - Video Ads 00:07:24 - Instant Experience Ads 00:08:07 - Boring Ads 00:09:00 - Research and Target Audience 00:10:05 - Research Tools and Techniques 00:11:40 - Foreplay Tool 00:13:30 - Text on Images 00:14:12 - Logo on Images 00:14:54 - Budget Management 00:16:00 - User Experience

#045 - Cringe-Worthy Facebook Ads Tactics You Won’t Believe! 😬📉

In this episode, the hosts discuss the journey from cringe to cool, highlighting examples like Post Malone's early work. They explore the use of AI in video creation and how to spot AI-generated content. The episode also delves into a shocking story about a journalist contacting Facebook about child abuse content and the unexpected response received. Tune in for insights on personal growth, AI-powered marketing, and social media platform controversies. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:35 - AI-Generated Videos: How to Spot Them 00:01:13 - Facebook's Child Abuse Content Scandal 00:02:20 - Facebook's Response to BBC's Investigation 00:02:44 - Instagram Porn Account Hacks 00:03:36 - Creative Anti-Vaping Ads 00:04:38 - Effective Anti-Vaping Campaigns 00:05:12 - Facebook Ads Copy Tools: Copy AI vs. ChatGPT 00:06:32 - More on Spotting AI-Generated Videos 00:08:21 - Climbing Cringe Mountain to Become Cool 00:09:06 - Reflecting on Past Marketing Efforts

#044 - Set Up Your Meta Ad Account the RIGHT Way! 🚀📈

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, delves into setting up Meta accounts to effectively market your business on Facebook and Instagram. She simplifies the process of running ads on Meta, setting up accounts correctly, bringing on other admins, and ensuring everything ties together seamlessly. Tune in for valuable insights on avoiding potential pitfalls and optimizing your online presence for success. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:00:51 - Visual Content Alert 00:01:14 - Setting Up Meta Accounts for Business 00:01:36 - Simplifying Meta Account Setup 00:01:58 - Risks of Incorrect Setup 00:02:30 - Admin Roles and Professional Pages 00:03:13 - Meta Business Suite Introduction 00:04:27 - Ownership Issues with Staff and Agencies 00:05:31 - Personal Account Verification 00:05:53 - Setting Up Business Pages 00:06:14 - Facebook and Instagram Page Management 00:07:10 - Meta Business Suite Functionality 00:10:01 - Setting Up Business Portfolio 00:11:19 - Ad Accounts and Pixels 00:12:04 - Assigning Roles in Business Manager 00:14:13 - Managing Staff Access 00:16:02 - Removing Staff and Partners 00:17:06 - Full Control of Your Metaverse 00:19:04 - Importance of Owning Your Assets 00:21:02 - Claiming Your Assets

#043 - Elevate Your Facebook Ads with this SECRET! 📈💡

In this episode, Host Kerri, an ADHD FEM preneur and Facebook marketing expert, dives deep into the world of Facebook ad hooks. She explains the importance of hooks in capturing your audience's attention and provides a comprehensive overview of the different types of hooks that work exceptionally well. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 0:00 - Introduction 0:03 - The Power of a Superior Hook 0:06 - Example: Best Smartphone Camera Hook 0:09 - Why This Hook is a Game Changer 0:12 - Adding Curiosity to Your Hook 0:15 - The Importance of Proof in Your Hook 0:18 - Secret to Using Negative Hooks 0:23 - Introduction by Kerri Fitzgibbon 0:28 - Kerri’s Background and Expertise 0:31 - Unleashing AI-Powered Facebook Marketing

#042 - BOOST Business with AI Facebook Strategies! 🚀🤖

In this episode, Kerry Fitzgibbon, an ADHD femmepreneur and Facebook marketing expert, dives into the world of ad creatives that convert effectively on Facebook. She discusses the importance of varied ad types, quality images, and building a database for business continuity. Kerry breaks down the different ad placements available on Facebook and highlights which ones and what type of creatives tend to convert the best for driving sales. Tune in to learn how to unleash AI-powered Facebook marketing to elevate your business to the top of your niche and beyond. Ready to use Kerry's PROVEN FB Ads and AI system to get your business better leads and more sales? Join this FREE Masterclass to uncover this high leverage system: https://app.socialmediaplusone.com/master-meta Follow Kerry: https://www.instagram.com/kerry.fitzgibbon/?hl=en https://www.youtube.com/@marketingwithkerry https://www.tiktok.com/@marketingwithkerry https://www.facebook.com/socialmediaplusone Timestamps 00:00:00 - Introduction 00:01:15 - Understanding Meta Platforms and Ad Placements 00:02:07 - Meta Platforms Explained 00:03:01 - Conversion Ads and Their Importance 00:03:43 - Top of the Funnel vs. Bottom of the Funnel Ads 00:07:09 - Key Elements of a High-Converting Video Ad 00:10:22 - Importance of Retargeting with Single Image Ads 00:11:05 - Testing Text Overlay on Image Ads 00:12:01 - Native Image Ads and Their Benefits 00:13:01 - Lead Generation Ads and Building a Database 00:17:18 - Strategies for Advertising During Expensive Periods 00:19:04 - Creating Effective Testimonial Ads 00:21:00 - Authenticity in Testimonial Ads 00:22:45 - Educational Content Ads 00:24:55 - Two Approaches to Educational Content Ads 00:25:59 - Summary of High-Converting Ad Types and Placements