Marketing x Analytics

Watch this episode on YouTube! [https://youtu.be/TBrvgQgBnAY] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham [https://www.linkedin.com/in/lathamtodd/], CEO of Attest [https://www.askattest.com/], a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/uiIQeHO3utg] In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro [https://www.linkedin.com/in/scottcate/], about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improving user experience and increasing conversion rates. He also discusses the differentiation from on-page personalization tools, the technical aspects of their platform, and the benefits for both large enterprises and smaller businesses. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! [/conservative%20values,%20generational%20values,%20and%20regional%20data%20to%20enhance%20targeted%20marketing.%20The%20conversation%20covers%20the%20evolution%20and%20future%20of%20personalized%20marketing%20and%20challenges%20in%20today%E2%80%99s%20data%20privacy%20landscape.] Watch this episode on YouTube! [https://youtu.be/TEfJvdKIcIU] Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' [https://www.linkedin.com/in/chrispetersonsf/] on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/V9QK8Uvlcyk] Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” [https://www.linkedin.com/in/christophersilvestri/] Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on research-driven copywriting, differentiating your brand, optimizing website messaging, and leveraging AI in the writing process. Whether you’re a marketer, founder, or copywriter, this episode is packed with practical advice to help you find your message-market fit and turn more prospects into customers. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.

Watch this episode on YouTube! [https://youtu.be/pbUxz_mxuWw] In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift [https://www.linkedin.com/in/carolynbyronlowe/]. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X [https://twitter.com/mxapodcast]          |          LinkedIn [https://www.linkedin.com/company/89942701/]   Click Here for Transcribed Episodes of Marketing x Analytics [https://app.podscribe.ai/series/1200109]   All view are our own.