The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable

In this week’s episode of Martech Masters, Gabriel is joined by Margaret Jones, Head of Content at Airtable. Through this episode Margaret talks about topics such as her journey and how it led her to Airtable, her focus on improving the work environment and her experience with no-code applications. Margaret also explains how a tool like Airtable can help in the content creation process as well as a unique set of measurables for their content. Enjoy this week’s episode!

Promoting Diversity and fueling Video Series with Live Events: Kerel Cooper, Chief Marketing Officer at LiveIntent

In this week's episode of Martech Masters, Gabriel's joined by Kerel Cooper, Chief Marketing Officer at LiveIntent and co-founder of the Minority Report podcast. Kerel shared his thoughts on his podcast which focuses on highlighting people of color, women & LGBTQ+ community within business, media and tech, the differences in preparing live virtual events vs a produced video series and the benefits of each, his journey and how he became the CMO at LiveIntent, and lastly, his passions in life and some excellent show recommendations. Sit back and relax as you listen to this week’s episode of Martech Masters!

The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

In this week's episode of Martech Masters, Gabriel is joined by Katie Parkes, Head of Social, Global Marketing at Shopify. Through this episode we explore Katie's love for filmmaking and how she applies what she's learned through previous experiences at her her position with Shopify. Katie also talks at length about manipulated media and the problems it brings for the future of video. How do we commit to keeping content truthful? How do you measure success through your production and brand? Learn all of that and more in this week's episode!

How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

In this week’s episode of Martech Masters, Gabriel is joined by John Bonini, Director of Marketing at Databox. The two dive deep into the subject of podcasting and creating a video series. John explains how he got started into podcasting, how Databox’s podcast has evolved and the tricky parts of measuring success with a series. They also dig into content repurposing, how to do it properly, and who is doing it correct in the industry. Enjoy!

The Process of Creating a Media Network for Brand Affinity Marketing: Patrick Campbell, CEO of ProfitWell

In this week's episode of Martech Masters, Gabriel is joined by Patrick Campbell, CEO of ProfitWell. The two explore a variety of subjects such as their mutual appreciation for typewriters and how to separate the digital from the analog world, the thoughts and strategies behind ProfitWell's different media outlets, what Patrick has learned through creating video and podcasts over the years, and who Patrick sees as industry leaders in this market. Enjoy!