Matt & Matt #4: Optimizely, Adobe, AI Workflows, and the Human Side of Digital Experience

Matt & Matt #6: Serendipity, Search, and the Agentic Future of CMS

Matt and Matt are back from Frankfurt, Atlanta, and the road with stories of travel chaos, community connection, and the strange magic of showing up in the right rooms. From CMS Summit 26 and Boye & Company conversations to the growing debates around AEO, GEO, SEO, agentic AI, vibe coding, and build vs. buy, this episode explores how digital experience leaders are navigating a moment where AI is no longer just a feature — it is becoming the substrate underneath everything. Along the way, the Matts unpack why GEO may be the ultimate wedge offer, why metadata is AI’s love language, how agents are reshaping enterprise platforms, and why specialization, trust, and human creativity may matter more than ever.

Matt & Matt #5: AEO, AI Visibility & the Future of CMS

Fresh off the Boye & Company Digital Leaders meetup in NYC, Matt McQueeny and Matt Garrepy unpack the biggest shifts happening across AI, CMS, DXP, and digital marketing. This episode dives deep into: • Answer Engine Optimization (AEO) and AI visibility • Why AI has moved digital experience “from the backlog to the boardroom” • The rise of agentic AI and AI-first platforms • Build vs. buy in the modern CMS ecosystem • Why enterprises are reevaluating their software stacks • Human creativity vs. AI-generated content • The future of Sitecore, Optimizely, Contentful, Kontent.ai [http://Kontent.ai], Umbraco, and more Recorded between NYC and Frankfurt, this episode also features takeaways from Vimeo HQ, Boye & Company events, CMS community conversations, and the evolving future of enterprise digital experience.

Matt & Matt #4: Optimizely, Adobe, AI Workflows, and the Human Side of Digital Experience

Matt Garrepy of CMS Critic and Matthew McQueeny of iMedia reconnect for a wide-ranging conversation about the fast-moving CMS and DXP landscape. This episode covers Matthew’s takeaways from the Optimizely Roadshow in New York, including the rise of Opal and agentic AI, before shifting into a larger conversation about Adobe Summit, AEM, content marketing platforms, composability, and the ongoing tension between enterprise suites and more flexible digital ecosystems. The Matts also recap their recent Boye & Company peer group meetings in San Jose and Austin, where conversations moved beyond CMS into AI workflows, Claude Code, sales enablement, digital transformation fatigue, and the real value of in-person community. Along the way, they touch on Sitecore, Contentful, Contentstack, Silicon Valley, open source CMS, Cloudflare’s EmDash, HubSpot’s AEO push, and why AI may be mainstreaming the very work this industry has been doing for years.

Matt & Matt #3: Broadway, Brand Visibility, and the Magic of Serendipity

Matt and Matt move from Broadway lights and New York pizza to some of the biggest questions facing marketing, AI visibility, and modern digital experience. Along the way, they explore why authentic storytelling still wins, how product evangelism and personal brand are becoming more important in an AI-shaped world, and why serendipity remains one of the most powerful forces in business and life. From GEO and zero-click search to Broadway, PR, and live community events, this is a wide-ranging conversation about visibility, human connection, and what still matters most.

Matt & Matt #2: Kitchen Chaos, CMS Awards, and the GEO Gold Rush

In episode two of the Matt and Matt Show, Matthew McQueeny and Matt Garrepy cover a little bit of everything: an unexpected kitchen remodel sparked by a leak, the strange thrill of living through temporary chaos, and a fast-moving look at what is happening across the digital experience world. From Uniform’s product evolution and Kentico’s agentic marketing moves to the energy demands of AI, the CMS Critic Awards, Boye & Company’s Toronto gathering, and the rising urgency around GEO, this conversation blends personal stories with sharp industry perspective. It is a candid, thoughtful, and often funny look at the intersection of home life, tech disruption, community, and the future of agencies.