Epi 7 — Small Mistakes Costing You Loyal Customers Without You Even Knowing

Epi 9 — Missed Opportunities: The Moments Between Services Where Your Membership Sales Live

In this episode, I signed up for a live online yoga class, stayed in my jammies, didn't have to drive anywhere, loved the instructor. But you know me, I can never just be a customer. 😅 I'm always watching. Always picking up on what a business is doing well and where the money is quietly walking out the door. And what I experienced in this class was really eye-opening not because anything was bad, but because the missed opportunities were everywhere. And those missed opportunities? That's exactly where your package and membership sales live. In this episode, we'll talk about: • Why a simple pre-appointment text can be the difference between a one-time guest and a loyal member • The end-of-service close that almost every business gets wrong and what to do instead • How making guests feel seen and valued at the right moments turns an enjoyable experience into a membership sale No corporate HR lecture here. Just real observations from someone who notices everything, because this is literally what I do. If you're an owner or manager who wants to stop leaving membership sales on the table, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

Epi 8 — When the Sales Process Is the Problem ft. Kelsey Betsey

In this episode, I'm back with Kelsey and we're talking about a franchise we both worked for and absolutely loved but ultimately walked away from. Not because of the services. Not because of the pay. But because the sales process was so rigid and uncomfortable that it made closing memberships nearly impossible, even for someone naturally good with people. Sound familiar? 😅 Because here's the thing, sometimes the biggest thing standing between you and more membership sales... is your own sales process. In this episode, we'll talk about: • Why a complicated intake process can kill a sale before it even starts • What happens when you pitch a membership to someone who hasn't even tried your services yet • How a rigid sales process can work against your own team no matter how good they are. No corporate HR lecture here. Just a real and honest conversation between two people who lived it, hated it, and learned from it. If you're an owner or manager wondering why your team struggles to close memberships even when they're friendly, outgoing, and trying their best, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

Epi 7 — Small Mistakes Costing You Loyal Customers Without You Even Knowing

In this episode, I'll tackle the tale of three nail salons. Three very different experiences. And every single one of them had a moment where they could have kept a loyal guest and didn't. 👀 It's never the big stuff that loses you a member. It's the small, totally avoidable misses that quietly add up until your guest just stops coming back. In this episode, we'll talk about: • The small hospitality moments most businesses overlook • How you handle a mistake matters more than the mistake itself • Why the little things between services are bigger than you think If you're an owner or manager who wants to stop losing guests over things completely within your control, this episode is for you Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

Epi 6 — The Drop-Off: Why Your Service Provider Holds the Key to Closing More Memberships with Kelsey Betsey

In this episode, I sat down with my daughter Kelsey, who was selling memberships at The Joint Chiropractic before I even got into the industry. And what she shared about what made her successful? Every spa, salon, med spa, and wellness business owner needs to hear it. Here's what most service-based businesses completely overlook, the moment after the service ends and before the guest walks out the door. That handoff from service provider to front desk? It's not just a courtesy. It's one of the most powerful closing tools you have. And most businesses are leaving it on the table every single day. In this episode, we'll talk about: • Why standing up to greet a guest does more for your membership sales than any script ever will • How the "drop-off" from your service provider to your front desk can make or break the close • What happens to your sales when the service provider checks out and how to fix it No corporate HR lecture here. Just a real conversation between two people who've been behind the desk, closed the sales, and earned the bonuses to prove it. If you're an owner or manager who wants your whole team working together to close more memberships, this episode is for you. Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries

Epi 5 — Nobody Wants to Be Sold. Here's What They Actually Want.

In this episode, I'm breaking down why showing genuine interest in your guest before you ever mention a membership or package is the single most important thing your team can do to close more sales and why skipping that step is quietly costing you members every single day. In this episode, we'll talk about: • Pitching before connecting is the fastest way to lose a sale before it even starts • The reason your guests tune out and what to do instead • How one simple conversation shift can turn a skeptical guest into a member who actually wants to say yes No corporate HR lecture here. Just real talk from someone who's been on both sides of the pitch. It's not the pitch that bothers me; it's that they came out of the gate swinging before they even knew my name, my business, or what I actually need. Sound familiar? Because here's the thing, your front desk team does this too. And your guests feel exactly the way you feel when that LinkedIn message hits your inbox and you immediately swipe past it. If you're an owner, manager, or front desk team member who wants to sell more memberships without ever feeling pushy, this episode is for you. 🎙️ Follow and subscribe so you don’t miss what’s coming next. Looking for help transforming your business into the thriving, profitable operation you know it can be? Book a Discovery Call with Laurie: https://calendly.com/membershipsalesmastery-capp/30min Ready for Membership Sales Mastery? Let’s dive in. If this episode brings value, please leave a 5-star review. It helps more wellness businesses find this conversation. Connect with Laurie: Website: https://membershipsalesmastery.com Email: membershipsalesmastery@gmail.com Instagram: www.instagram.com/lauriefries