Why the world's biggest brands are betting on F1

Why the world's biggest brands are betting on F1

The rapid commercial evolution of Formula 1 has been clear to see in recent years, but what makes the property so attractive to brands? At last month's BlackBook Motorsport Forum, representatives from LVMH, Lego, Revolut and Heineken appeared on stage to answer exactly that question. Moderated by the founder and CEO of Right Formula, Robin Fenwick, listen out for some best practice advice on how to bridge motorsport with fashion and culture, and also the big differences and opportunities between sponsoring a team and a series.

Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley on the current state of F1

The new Formula 1 regulations have caused excitement and controversy in equal measure. Should the increased number of overtakes be appreciated? Or are they too artificial to be enjoyed? To answer those questions and more, host Cian Brittle welcomed industry personalities on stage at the BlackBook Motorsport Forum for a special live edition of the Mics Out podcast. The session features Otmar Szafnauer, Harry Benjamin, Kate Beavan and Marc Priestley.

The cost of F1's decision to cancel Bahrain and Saudi Arabia GPs

F1 has confirmed this year’s Bahrain and Saudi Arabian Grands Prix will not take place due to the ongoing conflict in the Middle East. Both races were set to take place in April and, with no replacements lined up, there will now be a five-week gap in the Formula One schedule between visits to Japan on 29th March and Miami on 3rd May. But, outside of the loss of on-track action, this decision has serious financial implications for the sport. Mics Out breaks down the ramifications.

Why MotoGP isn't F1 on two wheels

As MotoGP begins its first full season under Liberty Media ownership, questions remain around the future direction of the series. This week, Mics Out host Cian Brittle sits down with MotoGP's managing director of global marketing, Kelly Brittain, to find out how the championship wants to position itself. As Liberty continues to adopt a cautious approach to its new motorsport series, MotoGP management has made a series of apparent F1-inspired decisions – but launching a unique and independent marketing strategy will be crucial for any future success.

Nascar 2026 season preview and F1 signs surprise Barcelona extension

After Tyler Reddick won the Daytona 500 to kickstart another season, Mics Out picks out the key narratives set to dominate a season of new beginnings and unknowns in Nascar. How will permanent charters affect team values and investment moving forward? And will the absence of Steve Phelps have a long-term impact on the sport's direction? Listen out for the full discussion, as well as analysis of Formula 1's decision to offer a surprise contract extension to the Circuit de Barcelona-Catalunya. Cian and Tom also discuss the line between sport and entertainment after Formula E let influencers loose behind the wheel in Jeddah.