Mids Only
This episode of Mids Only is a conversation with Evan Johnston, founder of Trust The Progress Clothing, on the ins, outs, ups, and downs of running a clothing brand. 0:00 - Getting Started 1:40 - Starting Trust the Progress Clothing 9:30 - Making your own clothes 12:48 - Dealing with the ups and down of business 15:33 - Using Scarcity for Marketing 19:42 - Pop-Up Shops 25:43 - Where is the brand going? 32:56 - Selling the Message 35:36 - Word of Mouth Marketing 38:13 - Going Viral / Internet Marketing 47:06 - Beginnings of Mids Only 50:45 - Long-Term Plans for Trust the Progress 53:09 - Keeping Prices Low 56:35 - Wrapping Up Edited by Ethan Burns Thought Provoking Comedy Episode 35 hosted by NH Realtor, Steve Petz. https://hoo.be/stevepetz
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